详细书目
| 文件类型: | 书 |
|---|---|
| 所有的著者/提供者: |
Robert G Cooper |
| ISBN: | 0738200107 9780738200101 |
| OCLC号码: | 40186622 |
| 描述: | xiv, 314 p. : ill. ; 25 cm. |
| 内容: | 1. Winning Is Everything -- 2. What Separates Winners from Losers: The Critical Success Factors -- 3. The Keys to Victory: Seven New Critical Success Factors -- 4. The Stage-Gate New Product Process -- 5. Effective Gates and Gatekeeping -- Picking the Winners -- 6. Managing Your New Product Portfolio -- 7. A New Product Strategy for Your Business: What Markets, Products, and Technologies? -- 8. Taking Action -- An Executive Summary -- App. A. The ProBE Diagnostic Tool -- App. B. A Sample Scoring Model (Gates 2 and 3) -- App. C. The Right Procedure to Ensure High-Quality Gate Meetings. |
| 责任: | Robert G. Cooper. |
| 更多信息: |
标签
添加标签 目的是为 "Product leadership : creating and launching superior new products".
争取是第一个!

