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Product leadership : creating and launching superior new products

Author: Robert G Cooper
Publisher: Cambridge, Mass. : Perseus Books, 1999.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:

Successful strategies for winning the product development war

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Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Robert G Cooper
ISBN: 0738201561 9780738201566
OCLC Number: 664102443
Description: 1 online resource (xiv, 314 pages) : illustrations
Responsibility: Robert G. Cooper.

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