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The product manager's field guide : practical tools, exercises, and resources for improved product management

Author: Linda Gorchels
Publisher: New York : McGraw-Hill, ©2003.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:

A guide to the techniques and tools of top product managers. It explores the specific skills, abilities, and competencies that separate the outstanding product manager from the average. It provides  Read more...

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Document Type: Book
All Authors / Contributors: Linda Gorchels
ISBN: 0071410597 9780071410595
OCLC Number: 51172295
Description: vii, 228 pages : illustrations ; 24 cm
Contents: Ch. 1. Assets of Influential Product Managers --
Ch. 2. Project and Time Management Foundations --
Ch. 3. Planning Framework --
Ch. 4. Market Research --
Ch. 5. Financial Foundations of Planning --
Ch. 6. Product and Brand Portfolio Analysis --
Ch. 7. Strategic Visioning and Planning --
Ch. 8. Concept and Development of New Products --
Ch. 9. Launch Guidelines for New Products --
Ch. 10. Pricing Frameworks and Tactics --
Ch. 11. Integrated Marketing Communications --
Ch. 12. "Go to Market" Strategies.
Responsibility: Linda Gorchels.
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