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The product manager's handbook

Author: Linda Gorchels
Publisher: New York : McGraw-Hill, ©2006.
Edition/Format:   eBook : Document : English : 3rd edView all editions and formats
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Gorchels, Linda.
Product manager's handbook.
New York : McGraw-Hill, ©2006
(DLC) 2006271906
(OCoLC)62132139
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Linda Gorchels
ISBN: 9780071772099 007177209X
OCLC Number: 702124790
Description: 1 online resource (xv, 389 pages) : illustrations
Contents: pt. 1. Preparing your strategic foundations --
pt. 2. Product planning and implementation --
pt. 3. Ongoing leadership challenges.
Responsibility: Linda Gorchels.
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