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Product marketing for technology companies

Author: Mark Butje
Publisher: Amsterdam ; Boston ; London : Elsevier Butterworth-Heinemann, ©2005.
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
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Document Type: Book
All Authors / Contributors: Mark Butje
ISBN: 0750659947 9780750659949
OCLC Number: 52532113
Notes: Includes index.
Description: xiii, 192 pages : illustrations ; 24 cm
Contents: 1. Product marketing for technology companies --
2. spider in the web --
3. product life cycle process --
4. Mission statement for your product --
5. Product positioning --
6. product adoption life cycle --
7. product launch --
8. Cost price calculations --
9. Finance for non-financials --
10. You and the sales force --
11. You and the engineers --
12. If your product is a service --
13. Managing the product portfolio --
App. I. product plain --
App. II. Product marketing industry benchmark 2003.
Responsibility: Mark Butje.

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