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Product research : the art and science behind successful product launches

Author: N R Srinivasan Raghavan; John A Cafeo
Publisher: Dordrecht : Springer, 2009.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Database:WorldCat
Summary:
This book is a collection of research papers to be presented at the GM R & D India Science Lab workshop on Art and Science of Product Development held at Bangalore, India. Leading researchers from around the world, and from within GM, present some of their latest research and experience around methodologies and analytics that we believe, are very critical to any product development activity. This book has articles  Read more...
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Product research.
Dordrecht [etc.] : Springer, 2009
(DLC) 2009929635
(OCoLC)551046789
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: N R Srinivasan Raghavan; John A Cafeo
ISBN: 9789048128600 9048128609
OCLC Number: 569990458
Description: 1 online resource (xii, 305 pages) : illustrations
Contents: Innovation and information sharing in product design --
Improving Intuition in Product Development Decisions --
Design Creativity Research --
User Experience-Driven Wireless Services Development --
Integrating Distributed Design Information in Decision-Based Design --
Decision making in engineering design --
The Mathematics of Prediction --
An Exploratory Study of Simulated Decision-Making in Preliminary Vehicle Design --
Dempster-Shafer Theory in the Analysis and Design of Uncertain Engineering Systems --
Role of Robust Engineering in Product Development --
Distributed Collaborative Designs: Challenges and Opportunities --
Customer driven product definition --
Challenges in Integrating Voice of the Customer in Advanced Vehicle Development Process {u2013} A Practitioner{u2019}s Perspective --
A Statistical Framework for Obtaining Weights in Multiple Criteria Evaluation of Voices of Customer --
Text Mining of Internet Content: The Bridge Connecting Product Research with Customers in the Digital Era --
Quantitative methods for product planning --
A Combined QFD and Fuzzy Integer Programming Framework to Determine Attribute Levels for Conjoint Study --
Project Risk Modelling and Assessment in New Product Development --
Towards Prediction of Nonlinear and Nonstationary Evolution of Customer Preferences Using Local Markov Models --
Two Period Product Choice Models for Commercial Vehicles.
Responsibility: N.R. Srinivasan Raghavan, John A. Cafeo, eds.
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Abstract:

Contains articles in four pillars of product development research: uncertainty modeling and information integration; role of behavioral research in understanding customer requirements and designing  Read more...

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