skip to content
Product strategy and management Preview this item
ClosePreview this item
Checking...

Product strategy and management

Author: Michael J Baker; Susan J Hart
Publisher: Harlow, England ; New York : FT Prentice Hall, 2007.
Edition/Format:   Print book : English : 2nd edView all editions and formats
Summary:
This is a review and analysis of the issues involved in managing products through their life cycle. The work has a managerial orientation and will be ideal for students of marketing, business studies and product development courses.
Rating:

(not yet rated) 0 with reviews - Be the first.

Subjects
More like this

 

Find a copy online

Links to this item

Find a copy in the library

&AllPage.SpinnerRetrieving; Finding libraries that hold this item...

Details

Genre/Form: Case studies
Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Michael J Baker; Susan J Hart
ISBN: 9780273694502 0273694502
OCLC Number: 76829101
Description: xviii, 541 pages : illustrations ; 25 cm
Contents: Introduction : product strategy and management --
pt. I. The theoretical foundations --
1. Competition and product strategy --
2. The product in theory and practice --
3. Buyer behaviour --
4. The product life cycle in theory and practice --
5. Product portfolios --
pt. II. New product development --
6. The importance, nature and management of the new product development process --
7. New product strategy --
8. Idea management for new product development --
9. Screening new product ideas --
10. Concept development and testing --
11. Business analysis --
12. Product testing --
pt. III. Product management --
13. Commercialization : test marketing and launching the new product --
14. Managing growth --
15. Managing the mature product --
pt. IV. Product elimination --
16. Controlling the product line : an overview of the deletion decision --
17. Reaching the decision to delete a product --
18. Implementing the deletion decision --
19. Reprise.
Responsibility: Michael Baker and Susan Hart.

Abstract:

Analyses the nature of product strategy and the management of the product life cycle, from product development to product elimination. This book emphasizes that without product strategy and  Read more...

Reviews

User-contributed reviews
Retrieving GoodReads reviews...
Retrieving DOGObooks reviews...

Tags

Be the first.

Similar Items

Confirm this request

You may have already requested this item. Please select Ok if you would like to proceed with this request anyway.

Linked Data


Primary Entity

<http://www.worldcat.org/oclc/76829101> # Product strategy and management
    a schema:CreativeWork, schema:Book ;
    library:oclcnum "76829101" ;
    library:placeOfPublication <http://id.loc.gov/vocabulary/countries/enk> ;
    library:placeOfPublication <http://experiment.worldcat.org/entity/work/data/20693587#Place/harlow_england> ; # Harlow, England
    library:placeOfPublication <http://dbpedia.org/resource/New_York_City> ; # New York
    schema:about <http://dewey.info/class/658.56/e22/> ;
    schema:about <http://id.worldcat.org/fast/1036904> ; # New products--Management
    schema:about <http://id.worldcat.org/fast/1078225> ; # Product management
    schema:about <http://experiment.worldcat.org/entity/work/data/20693587#Topic/produktmanagement> ; # Produktmanagement
    schema:about <http://experiment.worldcat.org/entity/work/data/20693587#Topic/produktpolitik> ; # Produktpolitik
    schema:about <http://id.loc.gov/authorities/subjects/sh2008108408> ; # New products--Management
    schema:bookEdition "2nd ed." ;
    schema:bookFormat bgn:PrintBook ;
    schema:contributor <http://experiment.worldcat.org/entity/work/data/20693587#Person/hart_susan_j> ; # Susan J. Hart
    schema:creator <http://viaf.org/viaf/81468047> ; # Michael J. Baker
    schema:datePublished "2007" ;
    schema:description "Introduction : product strategy and management -- pt. I. The theoretical foundations -- 1. Competition and product strategy -- 2. The product in theory and practice -- 3. Buyer behaviour -- 4. The product life cycle in theory and practice -- 5. Product portfolios -- pt. II. New product development -- 6. The importance, nature and management of the new product development process -- 7. New product strategy -- 8. Idea management for new product development -- 9. Screening new product ideas -- 10. Concept development and testing -- 11. Business analysis -- 12. Product testing -- pt. III. Product management -- 13. Commercialization : test marketing and launching the new product -- 14. Managing growth -- 15. Managing the mature product -- pt. IV. Product elimination -- 16. Controlling the product line : an overview of the deletion decision -- 17. Reaching the decision to delete a product -- 18. Implementing the deletion decision -- 19. Reprise."@en ;
    schema:description "This is a review and analysis of the issues involved in managing products through their life cycle. The work has a managerial orientation and will be ideal for students of marketing, business studies and product development courses."@en ;
    schema:exampleOfWork <http://worldcat.org/entity/work/id/20693587> ;
    schema:genre "Case studies"@en ;
    schema:inLanguage "en" ;
    schema:name "Product strategy and management"@en ;
    schema:productID "76829101" ;
    schema:publication <http://www.worldcat.org/title/-/oclc/76829101#PublicationEvent/harlow_england_new_york_ft_prentice_hall_2007> ;
    schema:publisher <http://experiment.worldcat.org/entity/work/data/20693587#Agent/ft_prentice_hall> ; # FT Prentice Hall
    schema:url <http://lib.myilibrary.com/?id=182993&entityid=https://netlogin.strath.ac.uk/shibboleth> ;
    schema:url <http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2112056&custom_att_2=simple_viewer> ;
    schema:workExample <http://worldcat.org/isbn/9780273694502> ;
    umbel:isLike <http://bnb.data.bl.uk/id/resource/GBA698153> ;
    wdrs:describedby <http://www.worldcat.org/title/-/oclc/76829101> ;
    .


Related Entities

<http://dbpedia.org/resource/New_York_City> # New York
    a schema:Place ;
    schema:name "New York" ;
    .

<http://experiment.worldcat.org/entity/work/data/20693587#Agent/ft_prentice_hall> # FT Prentice Hall
    a bgn:Agent ;
    schema:name "FT Prentice Hall" ;
    .

<http://experiment.worldcat.org/entity/work/data/20693587#Person/hart_susan_j> # Susan J. Hart
    a schema:Person ;
    schema:familyName "Hart" ;
    schema:givenName "Susan J." ;
    schema:name "Susan J. Hart" ;
    .

<http://experiment.worldcat.org/entity/work/data/20693587#Place/harlow_england> # Harlow, England
    a schema:Place ;
    schema:name "Harlow, England" ;
    .

<http://experiment.worldcat.org/entity/work/data/20693587#Topic/produktmanagement> # Produktmanagement
    a schema:Intangible ;
    schema:name "Produktmanagement"@en ;
    .

<http://id.loc.gov/authorities/subjects/sh2008108408> # New products--Management
    a schema:Intangible ;
    schema:name "New products--Management"@en ;
    .

<http://id.worldcat.org/fast/1036904> # New products--Management
    a schema:Intangible ;
    schema:name "New products--Management"@en ;
    .

<http://id.worldcat.org/fast/1078225> # Product management
    a schema:Intangible ;
    schema:name "Product management"@en ;
    .

<http://viaf.org/viaf/81468047> # Michael J. Baker
    a schema:Person ;
    schema:birthDate "1935" ;
    schema:familyName "Baker" ;
    schema:givenName "Michael J." ;
    schema:name "Michael J. Baker" ;
    .

<http://worldcat.org/isbn/9780273694502>
    a schema:ProductModel ;
    schema:bookFormat schema:Paperback ;
    schema:isbn "0273694502" ;
    schema:isbn "9780273694502" ;
    .


Content-negotiable representations

Close Window

Please sign in to WorldCat 

Don't have an account? You can easily create a free account.