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Product strategy for high-technology companies : how to achieve growth, competitive advantage, and increased profits

Author: Michael E McGrath
Publisher: Burr Ridge, Ill. : Irwin Professional Pub., ©1995.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
Product strategy is the most important determinant of success for high-technology companies. It defines the products on which a company bases its business and shapes the way those products will win or lose against the competition. Yet even in high-technology companies, very few executives understand how to conceive and shape successful product strategy. Product Strategy for High-Technology Companies shows how to  Read more...
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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Michael E McGrath
ISBN: 0786301465 9780786301461
OCLC Number: 30733488
Description: xiv, 284 pages : illustrations ; 24 cm
Contents: Ch. 1. Unique Challenges of Product Strategy in High-Technology --
Ch. 2. Strategic Vision --
Ch. 3. Product-Platform Strategy --
Ch. 4. Product-Line Strategy --
Ch. 5. Product Differentiation Strategy --
Ch. 6. Price-Based Strategy --
Ch. 7. Time-Based Product Strategy --
Ch. 8. Global Product Strategy --
Ch. 9. Cannibalization Strategy --
Ch. 10. Expansion Strategy --
Ch. 11. Innovation Strategy --
Ch. 12. Strategic Balance --
Ch. 13. The Process of Product Strategy --
Ch. 14. Strategic Thinking.
Responsibility: Michael E. McGrath.
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Abstract:

Product strategy is the most important determinant of success for high-technology companies. It defines the products on which a company bases its business and shapes the way those products will win or lose against the competition. Yet even in high-technology companies, very few executives understand how to conceive and shape successful product strategy. Product Strategy for High-Technology Companies shows how to formulate product strategies that lead to successful products. This comprehensive guide covers everything high-tech companies should consider in developing their strategies, including timing, technological change, globalization, product differentiation, cost and price, and contingency planning, as well as marketing and financial considerations. Product Strategy for High-Technology Companies offers more than strategic guidance. Through more than 250 examples, you'll discover how product strategy has been used at such companies as Microsoft, IBM, Compaq Computer, Hewlett-Packard, and many others. Through their trials, errors, and successes, and through the book's expert insights, you'll have a complete framework for building your own innovative, competitive product strategy.

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