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Product variety management : research advances

Author: Teck-Hua Ho; Christopher S Tang
Publisher: Boston : Kluwer Academic Publishers, 1998.
Series: International series in operations research & management science, 10.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
Product Variety Management examines the interrelated problems between the marketing and production functions in industry, and through a series of research survey papers by leading scholars in economics, engineering, marketing, and operations research, the book addresses the following questions: Why do companies extend their product lines? Do consumers care about product variety? Will a brand with more variety enjoy
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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Teck-Hua Ho; Christopher S Tang
ISBN: 0792382269 9780792382263
OCLC Number: 39323013
Description: xix, 233 pages : illustrations ; 24 cm.
Contents: 1. Markets and Product Variety Management / Kelvin Lancaster --
2. Variety: From the Consumer's Perspective / Barbara Kahn --
3. Product Structure, Brand Width and Brand Share / Juin-Kuan Chong, Teck-Hua Ho and Christopher S. Tang --
4. Value of Postponement / Seungjin Whang and Hau Lee --
5. Designing Task Assembly and Using Vanilla Boxes to Delay Product Differentiation: An Approach for Managing Product Variety / Jayashankar M. Swaminathan and Sridhar R. Tayur --
6. Design for Variety / Mark Martin, Warren Hausman and Kosuke Ishii --
7. Customer Preferences, Supply-Chain Costs, and Product-Line Design / Fangruo Chen, Jehoshua Eliashberg and Paul Zipkin.
Series Title: International series in operations research & management science, 10.
Responsibility: edited by Teck-Hua Ho and Christopher S. Tang.
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Abstract:

Thus firms must weigh the benefits of product variety against its cost in order to determine the optimal level of product variety to offer to their customers. How can a company exploit its product  Read more...

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