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Productivity in marketing : papers of the Theodore N. Beckman Symposium on Marketing Productivity, April 22, 1965

Author: James L Heskett; Ohio State University. College of Commerce and Administration.
Publisher: [Columbus, Ohio] : College of Commerce and Administration, Ohio State University, [1965]
Edition/Format:   Book : Conference publication : English
Database:WorldCat
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Material Type: Conference publication
Document Type: Book
All Authors / Contributors: James L Heskett; Ohio State University. College of Commerce and Administration.
OCLC Number: 242745
Description: 88 pages ; 23 cm
Contents: The study of productivity in marketing: conception and measurement / Wendell Smith --
An evaluation of current productivity measures for trade / Ewan Clague --
The need for marketing productivity measurement in a dynamic economic system / Herman Nolen --
Productivity in food retailing / David Schwartzman --
New possibilities in the measurement of productivity in marketing / Reavis Cox --
Marketing productivity: appraisal and challenge / Theodore N. Beckman --
A tribute / Schuyler F. Otteson.
Responsibility: J.L. Heskett, editor.

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