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Professional practice in health care marketing : proceedings of the American College of Healthcare Marketing

Author: William J Winston; American College of Healthcare Marketing.
Publisher: New York : Haworth Press, ©1985.
Series: Health marketing quarterly, v. 3, no. 2/3.
Edition/Format:   Print book : Conference publication : EnglishView all editions and formats
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Genre/Form: Congresses
Case studies
Conference papers and proceedings
Kansas City (Mo., 1985)
Additional Physical Format: Online version:
Professional practice in health care marketing.
New York : Haworth Press, ©1985
(OCoLC)568754043
Material Type: Conference publication
Document Type: Book
All Authors / Contributors: William J Winston; American College of Healthcare Marketing.
ISBN: 0866565493 9780866565493
OCLC Number: 12664172
Notes: Contains select proceedings of the National Health Care Marketing Symposium presented in Kansas City during Feb. 1985 by the American College of Healthcare Marketing.
"Has also been published as Health marketing quarterly, volume 3, numbers 2/3, winter 1985/1986/spring 1986"--Title page verso.
Description: xv, 224 pages ; 23 cm.
Contents: ContentsPreface Part 1: General Issues Topic in Health Care Marketing Part 2: Marketing Tools in Health Care Part 3: The Marketing Research Part 4: Advertising Part 5: Marketing Applications and Case Studies
Series Title: Health marketing quarterly, v. 3, no. 2/3.
Responsibility: William J. Winston, editor.
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