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The professionals' guide to publishing : a practical introduction to working in the publishing industry

Author: Gill Davies; Richard Balkwill
Publisher: Philadelphia : Kogan Page Limited, 2011.
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
Summary:

A practical introduction to working in the publishing industry. It provides an overview of its many functions, including editorial, production, sales and marketing; ensuring that the reader has a  Read more...

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Document Type: Book
All Authors / Contributors: Gill Davies; Richard Balkwill
ISBN: 9780749455415 0749455411 9780749462581 0749462582
OCLC Number: 669754690
Description: vii, 312 pages : illustrations ; 24 cm
Contents: Publishing --
art or science? --
Publishing as a business --
The work of the commissioning editor --
Marketing --
Sales, distribution and the supply chain --
Publishing services and production --
Why publishers need to know about the law --
Understanding how rights and permissions work --
Careers in publishing.
Responsibility: Gill Davies, Richard Balkwill.

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"There's no substitute for a thorough understanding of the pressures on one's clients - and this book certainly provides that. Which is why I shall be making copies available to many of the people Read more...

 
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