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Professionelles Preismanagement : die Komponenten langfristig wirksamer Preisgestaltung

Author: Günter Hofbauer; Sabine Knör
Publisher: Erlangen : Publicis, 2015.
Edition/Format:   Print book : GermanView all editions and formats
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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Günter Hofbauer; Sabine Knör
ISBN: 9783895784545 3895784540 9783895789410 3895789410
OCLC Number: 924684644
Description: 270 Seiten : Illustrationen, Diagramme
Contents: Marketing, Verkauf, Vertrieb, Preismanagement, Preispolitik, Strategisches Management, Controlling, Konkurenzanalyse
Responsibility: von Günter Hofbauer und Sabine Knör.
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