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Profitable customers : how to identify, develop and retain them

Author: Charles Wilson
Publisher: London [England] ; New Hampshire, USA : Kogan Page, 1998.
Series: Professional paperbacks.
Edition/Format:   Book : English : 2nd edView all editions and formats
Database:WorldCat
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Designed to help suppliers improve the way they manage their customer base, to defend and build sales, enhance margins, and reduce the cost of serving the customer, this text's overall message is  Read more...

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Document Type: Book
All Authors / Contributors: Charles Wilson
ISBN: 0749428252 9780749428259
OCLC Number: 41632808
Description: 190 p. : ill. ; 24 cm.
Series Title: Professional paperbacks.
Responsibility: Charles Wilson.

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"Charles Wilson has written a thought-provoking, original book on a topic that is currently top of everyone's agenda. It is, in my view, a must for any organization wishing to improve its management Read more...

 
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