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Profitable product management

Author: John Ward, MInstM.; Institute of Marketing.
Publisher: London : Heineman, 1984.
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
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Additional Physical Format: Online version:
Ward, John, MInstM.
Profitable product management.
London : Heineman, 1984
(OCoLC)755040245
Document Type: Book
All Authors / Contributors: John Ward, MInstM.; Institute of Marketing.
ISBN: 0434922153 9780434922154
OCLC Number: 13424984
Notes: "Published on behalf of the Institute of Marketing."
Includes index.
Description: xii, 273 pages : illustrations ; 24 cm
Responsibility: John Ward.

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