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The promiscuity of network culture : queer theory and digital media

Author: Robert Payne
Publisher: New York : Routledge, Taylor & Francis Group, 2015.
Series: Routledge studies in new media and cyberculture, 26.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
"Liking, sharing, friending, going viral: what would it mean to recognize these current modes of media interaction as promiscuous? In a contemporary network culture characterized by a proliferation of new forms of intimate mediated sociality, this book argues that promiscuity is a new standard of user engagement. Intimate relations among media users and between users and their media are increasingly structured by an  Read more...
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Document Type: Book
All Authors / Contributors: Robert Payne
ISBN: 9781138816510 1138816515
OCLC Number: 886493022
Description: xii, 156 pages ; 24 cm.
Contents: Introduction: "Are we sluts?" --
Virality minus the virus --
Frictionless sharing --
Media whore --
Index case --
Contagious acts --
Conclusion.
Series Title: Routledge studies in new media and cyberculture, 26.
Responsibility: Robert Payne.

Abstract:

"Liking, sharing, friending, going viral: what would it mean to recognize these current modes of media interaction as promiscuous? In a contemporary network culture characterized by a proliferation of new forms of intimate mediated sociality, this book argues that promiscuity is a new standard of user engagement. Intimate relations among media users and between users and their media are increasingly structured by an entrepreneurial logic and put to work for the economic interests of media corporations. But these multiple intimacies can also be understood as technologies of promiscuous desire serving both to liberalize mediated social connection and to contain it within normative frames of value. Payne brings crucial questions of gender, sexuality, intimacy, and attention back into conversation with recent thinking on network culture and social media, identifying the queer undercurrents of these current media dynamics"--

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