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Promotion des ventes : du 13 à la douzaine à la fidélisation

Author: Pierre Desmet
Publisher: Paris : Dunod, 2002.
Series: Gestion sup
Edition/Format:   Print book : French : 2e édView all editions and formats
Database:WorldCat
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Genre/Form: manuel
Document Type: Book
All Authors / Contributors: Pierre Desmet
ISBN: 2100064231 9782100064236
OCLC Number: 51901620
Description: xvii, 381 p.
Series Title: Gestion sup
Responsibility: Pierre Desmet.
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Primary Entity

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    a schema:Book, schema:CreativeWork ;
   library:oclcnum "51901620" ;
   library:placeOfPublication <http://id.loc.gov/vocabulary/countries/fr> ;
   library:placeOfPublication <http://experiment.worldcat.org/entity/work/data/8732563#Place/paris> ; # Paris
   schema:about <http://experiment.worldcat.org/entity/work/data/8732563#Topic/politique_de_marketing> ; # Politique de marketing
   schema:about <http://experiment.worldcat.org/entity/work/data/8732563#Topic/fidelisation_de_la_clientele> ; # Fidélisation de la clientèle
   schema:about <http://experiment.worldcat.org/entity/work/data/8732563#Topic/ventes_promotion> ; # Ventes--Promotion
   schema:about <http://experiment.worldcat.org/entity/work/data/8732563#Topic/marketing> ; # Marketing
   schema:about <http://experiment.worldcat.org/entity/work/data/8732563#Topic/communication_en_marketing> ; # Communication en marketing
   schema:about <http://dewey.info/class/658.82/e21/> ;
   schema:about <http://experiment.worldcat.org/entity/work/data/8732563#Topic/image_de_marque_marketing> ; # Image de marque (Marketing)
   schema:about <http://experiment.worldcat.org/entity/work/data/8732563#Topic/marketing_vente> ; # marketing--vente
   schema:about <http://experiment.worldcat.org/entity/work/data/8732563#Topic/promotion_des_ventes> ; # Promotion des ventes
   schema:bookEdition "2e éd." ;
   schema:bookFormat bgn:PrintBook ;
   schema:creator <http://experiment.worldcat.org/entity/work/data/8732563#Person/desmet_pierre_1954> ; # Pierre Desmet
   schema:datePublished "2002" ;
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   schema:numberOfPages "381" ;
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<http://experiment.worldcat.org/entity/work/data/8732563#Topic/promotion_des_ventes> # Promotion des ventes
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   schema:name "Promotion des ventes"@fr ;
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<http://experiment.worldcat.org/entity/work/data/8732563#Topic/ventes_promotion> # Ventes--Promotion
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<http://worldcat.org/isbn/9782100064236>
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