skip to content
Promotion: persuasive communication in marketing Preview this item
ClosePreview this item
Checking...

Promotion: persuasive communication in marketing

Author: Rollie Tillman; Charles Atkinson Kirkpatrick
Publisher: Homewood, Ill., R.D. Irwin, 1972.
Edition/Format:   Print book : English : Rev. edView all editions and formats
Rating:

(not yet rated) 0 with reviews - Be the first.

Subjects
More like this

Find a copy in the library

&AllPage.SpinnerRetrieving; Finding libraries that hold this item...

Details

Additional Physical Format: Online version:
Tillman, Rollie.
Promotion: persuasive communication in marketing.
Homewood, Ill., R.D. Irwin, 1972
(OCoLC)629236452
Document Type: Book
All Authors / Contributors: Rollie Tillman; Charles Atkinson Kirkpatrick
OCLC Number: 281879
Description: xi, 536 pages illustrations 24 cm
Contents: Part I --
Introduction to Promotion --
The role of promotion in marketing --
Part II --
Behavior and communication --
Individual behavior --
Buyer behavior --
Communication --
Part III --
Elements of persuasion: Personal selling --
Personal selling as persuasive communication --
Sales management --
Part IV --
Elements of persuasion: Advertising --
Advertising as persuasive communication --
Advertising media --
Advertising management --
Part V --
Elements of Persuasion: Sales Promotion --
Stimulating manufacturers' salesmen and retailers --
Stimulating ultimate consumers --
Part VI --
Elements of persuasion: Indirect promotion --
Public relations --
Publicity and institutional advertising --
Part VII --
Management of the promotion program --
Promotion goals and strategies --
Planning promotional programs --
Budgeting and scheduling promotion programs --
Evaluation and control of promotion.
Responsibility: [by] Rollie Tillman and C.A. Kirkpatrick.

Reviews

User-contributed reviews
Retrieving GoodReads reviews...
Retrieving DOGObooks reviews...

Tags

Be the first.
Confirm this request

You may have already requested this item. Please select Ok if you would like to proceed with this request anyway.

Linked Data


Primary Entity

<http://www.worldcat.org/oclc/281879> # Promotion: persuasive communication in marketing
    a schema:Book, schema:CreativeWork ;
   library:oclcnum "281879" ;
   library:placeOfPublication <http://experiment.worldcat.org/entity/work/data/1434137#Place/homewood_ill> ; # Homewood, Ill.
   library:placeOfPublication <http://id.loc.gov/vocabulary/countries/ilu> ;
   schema:about <http://id.worldcat.org/fast/1058895> ; # Persuasion (Rhetoric)
   schema:about <http://experiment.worldcat.org/entity/work/data/1434137#Topic/ventes_promotion> ; # Ventes--Promotion
   schema:about <http://experiment.worldcat.org/entity/work/data/1434137#Topic/communication_persuasive> ; # Communication persuasive
   schema:about <http://dewey.info/class/658.82/> ;
   schema:about <http://id.worldcat.org/fast/1103868> ; # Sales promotion
   schema:author <http://viaf.org/viaf/67710336> ; # Charles Atkinson Kirkpatrick
   schema:bookEdition "Rev. ed." ;
   schema:bookFormat bgn:PrintBook ;
   schema:creator <http://viaf.org/viaf/112635601> ; # Rollie Tillman
   schema:datePublished "1972" ;
   schema:description "Part I -- Introduction to Promotion -- The role of promotion in marketing -- Part II -- Behavior and communication -- Individual behavior -- Buyer behavior -- Communication -- Part III -- Elements of persuasion: Personal selling -- Personal selling as persuasive communication -- Sales management -- Part IV -- Elements of persuasion: Advertising -- Advertising as persuasive communication -- Advertising media -- Advertising management -- Part V -- Elements of Persuasion: Sales Promotion -- Stimulating manufacturers' salesmen and retailers -- Stimulating ultimate consumers -- Part VI -- Elements of persuasion: Indirect promotion -- Public relations -- Publicity and institutional advertising -- Part VII -- Management of the promotion program -- Promotion goals and strategies -- Planning promotional programs -- Budgeting and scheduling promotion programs -- Evaluation and control of promotion."@en ;
   schema:exampleOfWork <http://worldcat.org/entity/work/id/1434137> ;
   schema:inLanguage "en" ;
   schema:isSimilarTo <http://www.worldcat.org/oclc/629236452> ;
   schema:name "Promotion: persuasive communication in marketing"@en ;
   schema:productID "281879" ;
   schema:publication <http://www.worldcat.org/title/-/oclc/281879#PublicationEvent/homewood_ill_r_d_irwin_1972> ;
   schema:publisher <http://experiment.worldcat.org/entity/work/data/1434137#Agent/r_d_irwin> ; # R.D. Irwin
   wdrs:describedby <http://www.worldcat.org/title/-/oclc/281879> ;
    .


Related Entities

<http://experiment.worldcat.org/entity/work/data/1434137#Place/homewood_ill> # Homewood, Ill.
    a schema:Place ;
   schema:name "Homewood, Ill." ;
    .

<http://experiment.worldcat.org/entity/work/data/1434137#Topic/communication_persuasive> # Communication persuasive
    a schema:Intangible ;
   schema:name "Communication persuasive"@fr ;
    .

<http://experiment.worldcat.org/entity/work/data/1434137#Topic/ventes_promotion> # Ventes--Promotion
    a schema:Intangible ;
   schema:name "Ventes--Promotion"@fr ;
    .

<http://id.worldcat.org/fast/1058895> # Persuasion (Rhetoric)
    a schema:Intangible ;
   schema:name "Persuasion (Rhetoric)"@en ;
    .

<http://id.worldcat.org/fast/1103868> # Sales promotion
    a schema:Intangible ;
   schema:name "Sales promotion"@en ;
    .

<http://viaf.org/viaf/112635601> # Rollie Tillman
    a schema:Person ;
   schema:familyName "Tillman" ;
   schema:givenName "Rollie" ;
   schema:name "Rollie Tillman" ;
    .

<http://viaf.org/viaf/67710336> # Charles Atkinson Kirkpatrick
    a schema:Person ;
   schema:familyName "Kirkpatrick" ;
   schema:givenName "Charles Atkinson" ;
   schema:name "Charles Atkinson Kirkpatrick" ;
    .

<http://www.worldcat.org/oclc/629236452>
    a schema:CreativeWork ;
   rdfs:label "Promotion: persuasive communication in marketing." ;
   schema:description "Online version:" ;
   schema:isSimilarTo <http://www.worldcat.org/oclc/281879> ; # Promotion: persuasive communication in marketing
    .


Content-negotiable representations

Close Window

Please sign in to WorldCat 

Don't have an account? You can easily create a free account.