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Promotional Cultures : the Rise and Spread of Advertising, Public Relations, Marketing and Branding.

Author: Aeron Davis
Publisher: Hoboken : Wiley, 2013.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Database:WorldCat
Summary:
In the twenty-first century, promotion is everywhere and everything has become promotable: everyday goods and organizations, people and ideas, cultures and futures. This engaging book looks at the rise of advertising, public relations, branding, marketing and lobbying, and explores where our promotional times have taken us. Promotional Cultures documents how the professions and practices of promotion have interacted  Read more...
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Davis, Aeron.
Promotional Cultures : The Rise and Spread of Advertising, Public Relations, Marketing and Branding.
Hoboken : Wiley, ©2013
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Aeron Davis
ISBN: 9780745671444 0745671446
OCLC Number: 853364709
Description: 1 online resource (262 pages)
Contents: Title Page; Copyright; Contents; Detailed Contents; Preface and Acknowledgements; 1 Introduction; Part I Producers, Consumers and Texts; 2 Production: Industry and its Critics; 3 Audiences and Consumers; 4 Texts: Situating the Text in Promotional Culture; Part II Commodities, Media and Celebrity; 5 Commodities: Promotional Influences on the Creation of Stuff; 6 News Media and Popular Culture: Promotion and Creative Autonomy; 7 Celebrity Culture and Symbolic Power; Part III Politics, Markets and Society; 8 Politics and Political Representation; 9 Conflict and Pluralism in Civil Society. 10 Economies, Speculative Markets and Value11 Conclusions; References; Index.
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Abstract:

In the twenty-first century, promotion is everywhere and everything has become promotable: everyday goods and organizations, people and ideas, cultures and futures. This engaging book looks at the  Read more...

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'Aeron Davis ranges far and wide in media and cultural studies and beyond to bring us this erudite and thoughtful book on what "promotional culture" means in economics, politics, civil society and Read more...

 
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