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|Additional Physical Format:||Print version:
Promotional Cultures : The Rise and Spread of Advertising, Public Relations, Marketing and Branding.
Hoboken : Wiley, ©2013
|Material Type:||Document, Internet resource|
|Document Type:||Internet Resource, Computer File|
|All Authors / Contributors:||
|Description:||1 online resource (262 pages)|
|Contents:||Title Page; Copyright; Contents; Detailed Contents; Preface and Acknowledgements; 1 Introduction; Part I Producers, Consumers and Texts; 2 Production: Industry and its Critics; 3 Audiences and Consumers; 4 Texts: Situating the Text in Promotional Culture; Part II Commodities, Media and Celebrity; 5 Commodities: Promotional Influences on the Creation of Stuff; 6 News Media and Popular Culture: Promotion and Creative Autonomy; 7 Celebrity Culture and Symbolic Power; Part III Politics, Markets and Society; 8 Politics and Political Representation; 9 Conflict and Pluralism in Civil Society. 10 Economies, Speculative Markets and Value11 Conclusions; References; Index.|
'Aeron Davis ranges far and wide in media and cultural studies and beyond to bring us this erudite and thoughtful book on what "promotional culture" means in economics, politics, civil society and