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Prophesy : a case study in marketing research

Author: Carol DunnLinda JassimFrank FarmerJames UrsiniCoast Community College District.All authors
Publisher: ©1985.
Series: Marketing, 3.
Edition/Format:   VHS video : VHS tape   Visual material : EnglishView all editions and formats
Database:WorldCat
Summary:
Follows the steps of a marketing research project conducted by ASI Market Research for the Disney Channel. Shows how ASI designs a plan to help Disney gather data on which to base its advertising campaigns.
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Genre/Form: Case studies
Material Type: Videorecording
Document Type: Visual material
All Authors / Contributors: Carol Dunn; Linda Jassim; Frank Farmer; James Ursini; Coast Community College District.; Holt, Rinehart, and Winston, inc.
OCLC Number: 33401729
Notes: Recorded off-satellite May 1994 by Buffalo State College through taping license from PBS Adult Learning Satellite Service.
Credits: Writer, Jim Ursini.
Performer(s): Narrator, Frank Farmer.
Description: 1 videocassette (29 min.) : sound, color ; 1/2 in.
Details: VHS.
Series Title: Marketing, 3.
Responsibility: produced by Carol Dunn ; directed by Linda Jassim ; produced by Coast Community College District in cooperation with Holt, Rinehart & Winston.

Abstract:

Follows the steps of a marketing research project conducted by ASI Market Research for the Disney Channel. Shows how ASI designs a plan to help Disney gather data on which to base its advertising campaigns.

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