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Provocateur : images of women and minorities in advertising

Author: Anthony Joseph Paul Cortese
Publisher: Lanham : Rowman & Littlefield, [2015]
Edition/Format:   eBook : Document : English : Fourth editionView all editions and formats
Summary:

This fourth edition offers an up-to-date, critical analysis of modern advertising, with a focus on race, gender, and sexuality. Featuring nearly 400 new images, this edition includes new scholarship  Read more...

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Genre/Form: Electronic books
Additional Physical Format: Print version:
Cortese, Anthony Joseph Paul.
Provocateur.
(DLC) 2015024851
(OCoLC)912508024
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Anthony Joseph Paul Cortese
ISBN: 9781442217225 1442217227
OCLC Number: 920465786
Description: 1 online resource
Contents: Representations, multiculturalism, and mass media --
Visual attraction, body display, and advertising --
Gay and lesbian advertising --
Constructed bodies, deconstructing gender : sexism in advertising --
Aggression and violence in mass media --
Symbolic racism in advertising --
Ethnic marketing --
Speed and visual fragments: toward postmodern consciousness.
Responsibility: Anthony J. Cortes.

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A fascinating examination of an underexplored aspect of advertising and its impact on all of our lives. -- Jean Kilbourne, EdD, author of Can't Buy My Love: How Advertising Changes the Way We Think Read more...

 
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