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E-mail Message: I thought you might be interested in this item at http://www.worldcat.org/oclc/11599264 Title: Psychological processes and advertising effects : theory, research, and applications Author: Linda F Alwitt; Andrew A Mitchell Publisher: Hillsdale, N.J. : L. Erlbaum Associates, 1985. ISBN/ISSN: 0898595150 9780898595154 OCLC:11599264

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Psychological processes and advertising effects : theory, research, and applications

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Psychological processes and advertising effects : theory, research, and applications

Author:	Linda F Alwitt; Andrew A Mitchell
Publisher:	Hillsdale, N.J. : L. Erlbaum Associates, 1985.
Edition/Format:	Book : Conference publication : EnglishView all editions and formats
Rating:	(not yet rated) 0 with reviews - Be the first.

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Material Type:	Conference publication
Document Type:	Book
All Authors / Contributors:	Linda F Alwitt; Andrew A Mitchell Find more information about:
ISBN:	0898595150 9780898595154
OCLC Number:	11599264
Notes:	Papers from the Second Annual Conference on Advertising and Consumer Psychology held in Chicago, Ill., May 1983.
Description:	ix, 305 p. : ill. ; 24 cm.
Contents:	How advertising works at contact / Rajeev Batra, Michael L. Ray -- Affective and cognitive antecedents of attitude toward the ad : a conceptual framework / Richard J. Lutz -- The influence of affective reactions to advertising : direct and indirect mechanisms of attitude change / Danny L. Moore, J. Wesley Hutchinson -- Central and peripheral routes to persuasion : the role of message repetition / John T. Cacioppo, Richard E. Petty -- Conceptual and methodological issues in examining the relationship between consumer memory and judgment / Meryl Lichtenstein, Thomas K. Srull -- The relationship between advertising recall and persuasion : an experimental investigation / Ann E. Beattie, Andrew A. Mitchell -- A reliable sleeper effect in persuasion : implications for opinion change theory and research / Anthony R. Pratkanis, Anthony G. Greenwald -- Online cognitive processing of television / Daniel R. Anderson -- EEG activity reflects the content of commercials / Linda F. Alwitt -- Cognitive theory and audience involvement / Anthony G. Greenwald, Clark Leavitt -- The effect of people/product relationships on advertising processing / Peter Cushing, Melody Douglas-Tate -- Understanding consumers' cognitive structures : the relationship of levels of abstraction to judgments of psychological distance and preference / Thomas J. Reynolds, Jonathan Gutman, John A. Fiedler.
Responsibility:	edited by Linda F. Alwitt and Andrew A. Mitchell.

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