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The Psychology of Attitudes and Attitude Change

Author: Gregory R Maio; Geoffrey Haddock
Publisher: London : Sage Publications, 2009.
Series: Sage social psychology program.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
An outstanding new text. Written in an engaging style it provides an impressive review of both basic and applied work. Classic studies are interwoven with important recent findings to provide a scholarly overview of this exciting area of social psychology' - Professor Mark Conner, University of Leeds. 'Maio and Haddock provide an excellent up-to-date summary of the key findings in the field in their very readable  Read more...
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Gregory R Maio; Geoffrey Haddock
ISBN: 9781446248102 1446248100 9781446214299 144621429X
OCLC Number: 764572747
Description: 1 online resource (xii, 276 pages).
Contents: SECTION 1: Why Do Attitudes Matter?; 1 What are Attitudes and How are They Measured?; 2 The Three Witches of Attitudes --
SECTION 2: What Do Attitudes Do?; 3 The Influence of Attitudes on Information Processing and Behavior; 4 How do Attitudes Influence Behavior? --
SECTION 3: What Shapes Attitudes?; 5 Cognitive Influences on Attitudes; 6 Affective Influences on Attitudes; 7 Behavioral Influences on Attitudes; 8 Basic Principles in How Attitudes are Shaped --
SECTION 4: What More Is There to Learn?; 9 The Internal World; 10 The External World.
Series Title: Sage social psychology program.
Responsibility: Gregory R. Maio & Geoffrey Haddock.

Abstract:

Written by two world-leading academics in the field of attitudes research, this textbook gets to the very heart of this fascinating and far-reaching field and will be perfect for undergraduate  Read more...

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`An outstanding new text. Written in an engaging style it provides an impressive review of both basic and applied work. Classic studies are interwoven with important recent findings to provide a Read more...

 
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