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The psychology of consumer behavior
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The psychology of consumer behavior

Author: Brian Mullen; Craig Johnson
Publisher: Hillsdale, N.J. : L. Erlbaum, 1990.
Edition/Format:   Book : EnglishView all editions and formats
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Document Type: Book
All Authors / Contributors: Brian Mullen; Craig Johnson
ISBN: 0898598575 9780898598575
OCLC Number: 16093075
Description: xii, 217 p. : ill. ; 26 cm.
Responsibility: Brian Mullen, Craig Johnson.
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