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  E-mail Message: I thought you might be interested in this item at http://www.worldcat.org/oclc/51587295 Title: The psychology of entertainment media : blurring the lines between entertainment and persuasion Author: L J Shrum Publisher: Mahwah, NJ : Lawrence Erlbaum, ©2004. ISBN/ISSN: 0805846417 9780805846416 OCLC:51587295

  
  

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The psychology of entertainment media : blurring the lines between entertainment and persuasion

Author:	L J Shrum
Publisher:	Mahwah, NJ : Lawrence Erlbaum, ©2004.
Series:	Advertising and consumer psychology.
Edition/Format:	Book : EnglishView all editions and formats
Summary:	"The Psychology of Entertainment Media: Blurring the Lines Between Entertainment and Persuasion provides a cutting-edge look at how entertainment media affects its viewers, both in intended and unintended ways, and the psychological processes that underlie these effects. This collection represents an international, multidisciplinary investigation of an age-old process - persuasion - in a relatively new guise, that includes product placements, brand films, television programs, and sponsorships." "Contributions focus on a variety of topics, including product placement; subliminal perception; narrative impact; cultivation effects on consumers; and individual differences in media use. Virtually all the chapters speak to the issue of how entertainment media are processed, with the conclusion that media consumers do tend to process entertainment and promotional information differently." "This book is appropriate for advanced students and scholars in marketing, advertising, psychology, and mass communication; for research-focused practitioners working in marketing, advertising, and public policy; and for individuals interested in entertainment studies, consumer behavior, attitudes, persuasion, media studies, and consumer psychology."--BOOK JACKET.  Read more...
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