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|모든 저자 / 참여자:||
L J Shrum
|설명:||xvi, 360 p. : ill. ; 23 cm.|
|내용:||What's so special about entertainment media and why do we need a psychology for it? An introduction to the psychology of entertainment media / L.J. Shrum --
Beyond gizmo subliminality / Matthew Hugh Erdelyi and Diane M. Zizak --
Product placement: the nature of the practice and potential avenues of inquiry / John A. McCarty --
Product placements: how to measure their impact / Sharmistha Law and Kathryn A. Braun-LaTour --
Mental models for brand placement / Moonhee Yang, Beverly Roskos-Ewoldsen, and David R. Roskos-Ewoldsen --
Embedding brands within media content: the impact of message, media, and consumer characteristics on placement efficacy / Namita Bhatnagar, Lerzan Aksoy, and Selin A. Malkoc --
The "delicious paradox": preconscious processing of product placements by children / Susan Auty and Charlie Lewis --
Pictures, words, and media influence: the interactive effects of verbal and nonverbal information on memory and judgments / Robert S. Wyer, Jr., and Rashmi Adaval --
The power of fiction: determinants and boundaries / Melanie C. Green, Jennifer Garst, and Timothy C. Brock --
A process model of consumer cultivation: the role of television is a function of the type of judgment / L.J. Shrum, James E. Burroughs, and Aric Rindfleisch --
Paths from television violence to aggression: reinterpreting the evidence / George Comstock --
Between the ads: effects of nonadvertising TV messages on consumption behavior / Maria Kniazeva --
Media factors that contribute to a restriction of exposure to diversity / David W. Schumann --
The need for entertainment scale / Timothy C. Brock and Stephen D. Livingston --
People and "their" television shows: an overview of television connectedness / Cristel A. Russell, Andrew T. Norman, and Susan E. Heckler --
The interplay among attachment orientation, idealized media images of women, and body dissatisfaction: a social psychological analysis / Dara N. Greenwood and Paula R. Pietromonaco --
Marketing through sports entertainment: a functional approach / Scott Jones ... [et al.] --
Sensation seeking and the consumption of televised sports / Stephen R. McDaniel.
|일련 제목:||Advertising and consumer psychology.|
|책임:||edited by L.J. Shrum.|
|더 많은 정보:|
"Recommended. This interdisciplinary volume should interest students of psychology, marketing, and mass communications as well as faculty who teach or study entertainment media and its psychological
- Subliminal advertising.
- Advertising -- Psychological aspects.
- Mass media -- Psychological aspects.
- Persuasion (Psychology)
- Manipulative behavior.
- Publicité subliminale.
- Publicité -- Aspect psychologique.
- Médias -- Aspect psychologique.
- Persuasion (Psychologie)
- Manipulation (Psychologie)
- Subliminale waarneming.
- Propaganda subliminar.
- Propaganda (aspectos psicológicos)
- Comunicação de massa (aspectos psicológicos)