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The psychology of entertainment media : blurring the lines between entertainment and persuasion

저자: L J Shrum
출판사: Mahwah, NJ : Lawrence Erlbaum, ©2004.
시리즈: Advertising and consumer psychology.
판/형식:   도서 : 영어모든 판과 형식 보기
데이터베이스:WorldCat
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"The Psychology of Entertainment Media: Blurring the Lines Between Entertainment and Persuasion provides a cutting-edge look at how entertainment media affects its viewers, both in intended and unintended ways, and the psychological processes that underlie these effects. This collection represents an international, multidisciplinary investigation of an age-old process - persuasion - in a relatively new guise, that  더 읽기…
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문서 형식:
모든 저자 / 참여자: L J Shrum
ISBN: 0805846417 9780805846416
OCLC 번호: 51587295
설명: xvi, 360 p. : ill. ; 23 cm.
내용: What's so special about entertainment media and why do we need a psychology for it? An introduction to the psychology of entertainment media / L.J. Shrum --
Beyond gizmo subliminality / Matthew Hugh Erdelyi and Diane M. Zizak --
Product placement: the nature of the practice and potential avenues of inquiry / John A. McCarty --
Product placements: how to measure their impact / Sharmistha Law and Kathryn A. Braun-LaTour --
Mental models for brand placement / Moonhee Yang, Beverly Roskos-Ewoldsen, and David R. Roskos-Ewoldsen --
Embedding brands within media content: the impact of message, media, and consumer characteristics on placement efficacy / Namita Bhatnagar, Lerzan Aksoy, and Selin A. Malkoc --
The "delicious paradox": preconscious processing of product placements by children / Susan Auty and Charlie Lewis --
Pictures, words, and media influence: the interactive effects of verbal and nonverbal information on memory and judgments / Robert S. Wyer, Jr., and Rashmi Adaval --
The power of fiction: determinants and boundaries / Melanie C. Green, Jennifer Garst, and Timothy C. Brock --
A process model of consumer cultivation: the role of television is a function of the type of judgment / L.J. Shrum, James E. Burroughs, and Aric Rindfleisch --
Paths from television violence to aggression: reinterpreting the evidence / George Comstock --
Between the ads: effects of nonadvertising TV messages on consumption behavior / Maria Kniazeva --
Media factors that contribute to a restriction of exposure to diversity / David W. Schumann --
The need for entertainment scale / Timothy C. Brock and Stephen D. Livingston --
People and "their" television shows: an overview of television connectedness / Cristel A. Russell, Andrew T. Norman, and Susan E. Heckler --
The interplay among attachment orientation, idealized media images of women, and body dissatisfaction: a social psychological analysis / Dara N. Greenwood and Paula R. Pietromonaco --
Marketing through sports entertainment: a functional approach / Scott Jones ... [et al.] --
Sensation seeking and the consumption of televised sports / Stephen R. McDaniel.
일련 제목: Advertising and consumer psychology.
책임: edited by L.J. Shrum.
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초록:

This is a cutting-edge look at the way in which entertainment media affects its viewers - both in intended and unattended ways - and the psychological processes that underlie these effects. It is  더 읽기…

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"Recommended. This interdisciplinary volume should interest students of psychology, marketing, and mass communications as well as faculty who teach or study entertainment media and its psychological 더 읽기…

 
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