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The psychology of judgment and decision making

저자: Scott Plous
출판사: New York : McGraw-Hill, ©1993.
시리즈: McGraw-Hill series in social psychology.
판/형식:   Print book : 영어모든 판과 형식 보기
데이터베이스:WorldCat
요약:
THE PSYCHOLOGY OF JUDGMENT AND DECISION MAKING offers a comprehensive introduction to the field with a strong focus on the social aspects of decision making processes. Highlighting the role of psychological experimentation, THE PSYCHOLOGY OF JUDGMENT AND DECISION MAKING is an informative and engaging introduction to the field written in a style that is equally accessible to the introductory psychology student, the  더 읽기…
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자료 유형: 인터넷 자료
문서 형식: 책, 인터넷 자원
모든 저자 / 참여자: Scott Plous
ISBN: 0070504776 9780070504776
OCLC 번호: 26931106
설명: xvi, 302 pages : illustrations ; 24 cm.
내용: Selective Perception --
Cognitive Dissonance --
Memory and Hindsight Biases --
Context Dependence --
Plasticity --
The Effects of Question Wording and Framing --
Expected Utility Theory --
Paradoxes in Rationality --
Descriptive Models of Decision Making --
The Representativeness Heuristic --
The Availability Heuristic --
Probability and Risk --
Anchoring and Adjustment --
The Perception of Randomnest --
Correlation, Causation, and Control --
Social Influences --
Group Judgments and Decisions --
Overconfidence --
Self-Fulfilling Prophecies --
Behavioral Traps --
Taking a Step Back.
일련 제목: McGraw-Hill series in social psychology.
책임: Scott Plous.
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Highlighting the role of psychological experimentation, this title is an introduction to the field. This title features Reader Survey which readers are to complete before beginning the book.  더 읽기…

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"Contains a wonderful selection of the classic studies on psychology." Journal of Marketing 19940701

 
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