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The psychology of judgment and decision making

著者: Scott Plous
出版商: New York : McGraw-Hill, ©1993.
丛书: McGraw-Hill series in social psychology.
版本/格式:   Print book : 英语查看所有的版本和格式
数据库:WorldCat
提要:
THE PSYCHOLOGY OF JUDGMENT AND DECISION MAKING offers a comprehensive introduction to the field with a strong focus on the social aspects of decision making processes. Highlighting the role of psychological experimentation, THE PSYCHOLOGY OF JUDGMENT AND DECISION MAKING is an informative and engaging introduction to the field written in a style that is equally accessible to the introductory psychology student, the  再读一些...
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材料类型: 互联网资源
文件类型: 书, 互联网资源
所有的著者/提供者: Scott Plous
ISBN: 0070504776 9780070504776
OCLC号码: 26931106
描述: xvi, 302 pages : illustrations ; 24 cm.
内容: Selective Perception --
Cognitive Dissonance --
Memory and Hindsight Biases --
Context Dependence --
Plasticity --
The Effects of Question Wording and Framing --
Expected Utility Theory --
Paradoxes in Rationality --
Descriptive Models of Decision Making --
The Representativeness Heuristic --
The Availability Heuristic --
Probability and Risk --
Anchoring and Adjustment --
The Perception of Randomnest --
Correlation, Causation, and Control --
Social Influences --
Group Judgments and Decisions --
Overconfidence --
Self-Fulfilling Prophecies --
Behavioral Traps --
Taking a Step Back.
丛书名: McGraw-Hill series in social psychology.
责任: Scott Plous.
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Highlighting the role of psychological experimentation, this title is an introduction to the field. This title features Reader Survey which readers are to complete before beginning the book.  再读一些...

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"Contains a wonderful selection of the classic studies on psychology." Journal of Marketing 19940701

 
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