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PsyConversion : 101 Behavior Patterns für eine bessere User Experience und höhere Conversion-Rate im E-Commerce

Author: Philipp Spreer
Publisher: Wiesbaden, Germany : Springer Gabler, 2018.
Edition/Format:   eBook : Document : GermanView all editions and formats
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Genre/Form: Electronic books
Additional Physical Format: (OCoLC)1037287212
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Philipp Spreer
ISBN: 9783658217266 365821726X
OCLC Number: 1045629812
Description: 1 online resource.
Contents: Intro; Vorwort; Danksagung; Rezensionen; Inhaltsverzeichnis; Über den Autor; 1 Einleitung; Zusammenfassung; Literatur; 2 Grundlagen der Entscheidungsfindung; Zusammenfassung; 2.1 Die Mär vom rationalen Wesen; 2.2 Zwei Entscheidungssysteme; 2.3 Besser, aber nicht perfekt; 2.4 Entscheidungstheorie 2.0: Behavioral Economics; 2.5 Die Prospect Theory als wichtigster Bezugspunkt der Behavioral Economics; 2.6 Die wichtigsten Erkenntnisse zusammengefasst; Literatur; 3 Behavior Patterns: Fundamente unserer Entscheidungen; Zusammenfassung; 3.1 Was sind Behavior Patterns? 3.2 Warum sollten Behavior Patterns eingesetzt werden?3.3 Welche Voraussetzungen müssen gegeben sein?; 3.4 Wie stark ist die Wirkung von Behavior Patterns?; 3.5 Bei wem wirken Behavior Patterns?; 3.6 Wie findet man geeignete Behavior Patterns?; Literatur; 4 Library von Behavior Patterns; Zusammenfassung; 4.1 Awareness-Phase; 4.1.1 Bedarf; 4.1.1.1 Availability Heuristic; 4.1.1.2 Overconfidence; 4.1.2 Aufmerksamkeit; 4.1.2.1 Bystander Effect; 4.1.2.2 Curiosity; 4.1.2.3 Facial Distraction; 4.1.2.4 Gaze Cueing Effect; 4.1.2.5 Inattentional Blindness Effect; 4.1.2.6 Joy and Fun 4.1.2.7 Picture Superiority Effect4.1.3 Relevanz; 4.1.3.1 Barnum Effect; 4.1.3.2 Focusing Effect; 4.1.3.3 Identifiable Victim Effect; 4.1.3.4 Status quo Bias; 4.1.3.5 Threat; 4.1.4 Erinnerung; 4.1.4.1 Context Dependent Memory; 4.1.4.2 Primacy Effect; 4.1.4.3 Recency Effect; 4.1.4.4 Rhyme-as-Reason Effect; 4.1.4.5 Serial Position Effect; 4.1.4.6 Story Bias; 4.1.4.7 Von Restorff Effect; 4.2 Decision-Making-Phase; 4.2.1 Vertrauen; 4.2.1.1 Affektheuristik; 4.2.1.2 Ambiguity Aversion; 4.2.1.3 Authenticity; 4.2.1.4 Authority; 4.2.1.5 Bandwagon Effect; 4.2.1.6 Cheerleader Effect 4.2.1.7 Equality Attraction4.2.1.8 In-Group Bias; 4.2.1.9 Liking; 4.2.1.10 Mere Exposure Effect; 4.2.1.11 Smalltalk-Technik; 4.2.1.12 Social Proof; 4.2.1.13 Trust Bias; 4.2.1.14 Uncanny Valley Effect; 4.2.2 Produkt-Evaluation; 4.2.2.1 Aesthetics Heuristic; 4.2.2.2 Decoy Effect; 4.2.2.3 Extremeness Aversion; 4.2.2.4 Framing; 4.2.2.5 Having vs. Using Effect; 4.2.2.6 Inner Dialogue; 4.2.2.7 Not-Invented-Here Syndrome; 4.2.2.8 Paradox of Choice; 4.2.2.9 Price-Quality-Illusion; 4.2.2.10 Time vs. Money Effect; 4.2.2.11 WYSIATI Effect; 4.2.3 Preis-Evaluation; 4.2.3.1 Anchoring 4.2.3.2 Charm Price Effect4.2.3.3 Dollar Eyes Effect; 4.2.3.4 External Reference; 4.2.3.5 House Money Effect; 4.2.3.6 Magnitude Priming; 4.2.3.7 Money Illusion; 4.2.3.8 Smart Syllabication; 4.2.4 Überzeugung; 4.2.4.1 Base Rate Fallacy; 4.2.4.2 Belief Bias; 4.2.4.3 Black-and-White Fallacy; 4.2.4.4 Disrupt-then-Reframe; 4.2.4.5 Door-in-the-Face-Technik; 4.2.4.6 Evoking Freedom; 4.2.4.7 False Consensus; 4.2.4.8 Foot-in-the-Door-Technik; 4.2.4.9 Foot-in-the-Face-Technik; 4.2.4.10 Hyperbolic Discounting; 4.2.4.11 Mere Agreement; 4.2.4.12 Mirroring; 4.2.4.13 Money Omission
Responsibility: Philipp Spreer.

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