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Public communication campaigns

Author: Ronald E Rice; Charles K Atkin
Publisher: Thousand Oaks, Calif. : SAGE, ©2013.
Edition/Format:   Book : English : 4th edView all editions and formats
Database:WorldCat
Summary:
In this fully revised and expanded Fourth Edition, Ronald E. Rice and Charles K. Atkin provide readers with a comprehensive, up-to-date look into the field of public communication campaigns. Updated to reflect the latest theories and research, this text extends coverage to new areas, including sun protection, organ donation, human rights, social norms, corporate social responsibility, condom use, ocean  Read more...
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Document Type: Book
All Authors / Contributors: Ronald E Rice; Charles K Atkin
ISBN: 9781412987707 1412987709
OCLC Number: 765486173
Description: xiii, 376 pages : illustrations ; 24 cm
Contents: Overview and history. Theory and principles of public communication campaigns / Charles K. Atkin, Ronald E. Rice --
Public communication campaigns : the American experience / William Paisley, Charles K. Atkin --
Why can't we sell human rights like we sell soap? / Robert C. Hornik --
Design and evaluation. Guidelines for formative evaluation research in campaign design / Charles K. Atkin. Vicki Freimuth --
Systems based evaluation planning model for health communication campaigns in developing countries / Ronald E. Rice, Dennis Foote --
Evaluating communication campaigns / Thomas V. Valente, Patchareeya P. Kwan --
Communication campaign effectiveness and effects : some critical distinctions / Charles T. Salmon, Lisa Murray-Johnson --
How effective are mediated health campaigns? A synthesis of meta analyses / Leslie B. Snyder, Jessica M. LaCroix --
Theory foundations. McGuire's classic input output framework for constructing persuasive messages / William J. McGuire --
Sense making methodology as an approach to understanding and designing for campaign audiences : a turn to communicating communicatively / Brenda Dervin, Lois Foreman-Wernet --
Inducing fear as a public communication strategy / Marco C. Yzer, Brian G. Southwell, Michael T. Stephenson --
Truth in advertising : social norms marketing campaigns to reduce college student drinking / William Dejong, Sandi W. Smith --
Applying theory and evaluation. Go Sun Smart campaign : achieving individual and organizational change for occupational sun protection / David B. Buller [and others] --
Mass media campaign to increase condom use among high sensation seeking and impulsive decision making young adults / Philip C. Palmgreen, Seth M. Noar, Rick S. Zimmerman --
Public communication campaigns to promote organ donation : theory, design, and implementation / Susan E. Morgan --
Transdisciplinary approaches for twenty first century ocean sustainability communication / Ronald E. Rice, Julie A. Robinson --
Sociocognitive approaches for AIDS prevention : explicating the role of risk perceptions and efficacy beliefs in Malawi / Rajiv M. Rimal, Rupali Limaye --
Corporate social responsibility campaigns : what do they tell us about organization public relationships? / Maureen Taylor --
Designing digital games, social media, and mobile technologies to motivate and support health behavior change / Debra A. Lieberman --
Community partnership strategies in health campaigns / Neil Bracht, Ronald E. Rice --
Closing the gaps in practice and in theory : evaluation of the scrutinize HIV campaign in South Africa / D. Lawrence Kincaid [and others] --
Rising tide of entertainment education in communication campaigns / Arvind Singhal, Hua Wang, Everett M. Rogers --
Putting policy into health communication : the role of media advocacy / Lori Dorfman, Lawrence Wallack.
Responsibility: editors, Ronald E. Rice, Charles K. Atkin.

Abstract:

Provides readers with a comprehensive look into the field of public communication campaigns. This title features chapters on topics such as campaign history, theoretical foundations, formative  Read more...

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