omitir hasta el contenido
Public communication campaigns Ver este material de antemano
CerrarVer este material de antemano
Chequeando…

Public communication campaigns

Autor: Ronald E Rice; Charles K Atkin
Editorial: Thousand Oaks, Calif. : SAGE, ©2013.
Edición/Formato:   Libro : Inglés (eng) : 4th edVer todas las ediciones y todos los formatos
Base de datos:WorldCat
Resumen:
In this fully revised and expanded Fourth Edition, Ronald E. Rice and Charles K. Atkin provide readers with a comprehensive, up-to-date look into the field of public communication campaigns. Updated to reflect the latest theories and research, this text extends coverage to new areas, including sun protection, organ donation, human rights, social norms, corporate social responsibility, condom use, ocean  Leer más
Calificación:

(todavía no calificado) 0 con reseñas - Ser el primero.

Temas
Más materiales como éste

 

Encontrar un ejemplar en la biblioteca

&AllPage.SpinnerRetrieving; Encontrando bibliotecas que tienen este material…

Detalles

Tipo de documento: Libro/Texto
Todos autores / colaboradores: Ronald E Rice; Charles K Atkin
ISBN: 9781412987707 1412987709
Número OCLC: 765486173
Descripción: xiii, 376 p. : ill. ; 24 cm.
Contenido: Overview and history. Theory and principles of public communication campaigns / Charles K. Atkin, Ronald E. Rice --
Public communication campaigns : the American experience / William Paisley, Charles K. Atkin --
Why can't we sell human rights like we sell soap? / Robert C. Hornik --
Design and evaluation. Guidelines for formative evaluation research in campaign design / Charles K. Atkin. Vicki Freimuth --
Systems based evaluation planning model for health communication campaigns in developing countries / Ronald E. Rice, Dennis Foote --
Evaluating communication campaigns / Thomas V. Valente, Patchareeya P. Kwan --
Communication campaign effectiveness and effects : some critical distinctions / Charles T. Salmon, Lisa Murray-Johnson --
How effective are mediated health campaigns? A synthesis of meta analyses / Leslie B. Snyder, Jessica M. LaCroix --
Theory foundations. McGuire's classic input output framework for constructing persuasive messages / William J. McGuire --
Sense making methodology as an approach to understanding and designing for campaign audiences : a turn to communicating communicatively / Brenda Dervin, Lois Foreman-Wernet --
Inducing fear as a public communication strategy / Marco C. Yzer, Brian G. Southwell, Michael T. Stephenson --
Truth in advertising : social norms marketing campaigns to reduce college student drinking / William Dejong, Sandi W. Smith --
Applying theory and evaluation. Go Sun Smart campaign : achieving individual and organizational change for occupational sun protection / David B. Buller ... [et.al] --
Mass media campaign to increase condom use among high sensation seeking and impulsive decision making young adults / Philip C. Palmgreen, Seth M. Noar, Rick S. Zimmerman --
Public communication campaigns to promote organ donation : theory, design, and implementation / Susan E. Morgan --
Transdisciplinary approaches for twenty first century ocean sustainability communication / Ronald E. Rice, Julie A. Robinson --
Sociocognitive approaches for AIDS prevention : explicating the role of risk perceptions and efficacy beliefs in Malawi / Rajiv M. Rimal, Rupali Limaye --
Corporate social responsibility campaigns : what do they tell us about organization public relationships? / Maureen Taylor --
Designing digital games, social media, and mobile technologies to motivate and support health behavior change / Debra A. Lieberman --
Community partnership strategies in health campaigns / Neil Bracht, Ronald E. Rice --
Closing the gaps in practice and in theory : evaluation of the scrutinize HIV campaign in South Africa / D. Lawrence Kincaid ... [et.al] --
Rising tide of entertainment education in communication campaigns / Arvind Singhal, Hua Wang, Everett M. Rogers --
Putting policy into health communication : the role of media advocacy / Lori Dorfman, Lawrence Wallack.
Responsabilidad: editors, Ronald E. Rice, Charles K. Atkin.

Resumen:

Provides readers with a comprehensive look into the field of public communication campaigns. This title features chapters on topics such as campaign history, theoretical foundations, formative  Leer más

Reseñas

Reseñas contribuidas por usuarios
Recuperando reseñas de GoodReads…
Recuperando reseñas de DOGObooks…

Etiquetas

Ser el primero.
Confirmar este pedido

Ya ha pedido este material. Escoja OK si desea procesar el pedido de todos modos.

Datos enlazados


<http://www.worldcat.org/oclc/765486173>
library:oclcnum"765486173"
library:placeOfPublication
rdf:typeschema:Place
schema:name"Thousand Oaks, Calif."
library:placeOfPublication
owl:sameAs<info:oclcnum/765486173>
rdf:typeschema:Book
rdfs:seeAlso
schema:about
schema:about
schema:about
schema:about
schema:about
schema:about
schema:about
schema:about
schema:about
schema:bookEdition"4th ed."
schema:contributor
schema:contributor
schema:copyrightYear"2013"
schema:datePublished"2013"
schema:description"In this fully revised and expanded Fourth Edition, Ronald E. Rice and Charles K. Atkin provide readers with a comprehensive, up-to-date look into the field of public communication campaigns. Updated to reflect the latest theories and research, this text extends coverage to new areas, including sun protection, organ donation, human rights, social norms, corporate social responsibility, condom use, ocean sustainability, fear messages, and digital games. Classic chapters include updates on topics such as campaign history, theoretical foundations, formative evaluation, systems approaches, input-output persuasion matrix, design and evaluation, meta-analysis, and sense-making methodology. -- Publisher website."
schema:exampleOfWork<http://worldcat.org/entity/work/id/364387742>
schema:inLanguage"en"
schema:name"Public communication campaigns"
schema:numberOfPages"376"
schema:publisher
schema:workExample
schema:workExample

Content-negotiable representations

Cerrar ventana

Inicie una sesión con WorldCat 

¿No tienes una cuenta? Puede fácilmente crear una cuenta gratuita.