컨텐츠로 이동
Public communication campaigns 해당 항목을 미리보기
닫기해당 항목을 미리보기
확인중입니다…

Public communication campaigns

저자: Ronald E Rice; Charles K Atkin
출판사: Thousand Oaks, Calif. : SAGE, ©2013.
판/형식:   도서 : 영어 : 4th ed모든 판과 형식 보기
데이터베이스:WorldCat
요약:
In this fully revised and expanded Fourth Edition, Ronald E. Rice and Charles K. Atkin provide readers with a comprehensive, up-to-date look into the field of public communication campaigns. Updated to reflect the latest theories and research, this text extends coverage to new areas, including sun protection, organ donation, human rights, social norms, corporate social responsibility, condom use, ocean  더 읽기…
평가:

(아무런 평가가 없습니다.) 0 리뷰와 함께 - 첫번째로 올려주세요.

주제
다음과 같습니다:

 

도서관에서 사본 찾기

&AllPage.SpinnerRetrieving; 해당항목을 보유하고 있는 도서관을 찾는 중

상세정보

문서 형식:
모든 저자 / 참여자: Ronald E Rice; Charles K Atkin
ISBN: 9781412987707 1412987709
OCLC 번호: 765486173
설명: xiii, 376 pages : illustrations ; 24 cm
내용: Overview and history. Theory and principles of public communication campaigns / Charles K. Atkin, Ronald E. Rice --
Public communication campaigns : the American experience / William Paisley, Charles K. Atkin --
Why can't we sell human rights like we sell soap? / Robert C. Hornik --
Design and evaluation. Guidelines for formative evaluation research in campaign design / Charles K. Atkin. Vicki Freimuth --
Systems based evaluation planning model for health communication campaigns in developing countries / Ronald E. Rice, Dennis Foote --
Evaluating communication campaigns / Thomas V. Valente, Patchareeya P. Kwan --
Communication campaign effectiveness and effects : some critical distinctions / Charles T. Salmon, Lisa Murray-Johnson --
How effective are mediated health campaigns? A synthesis of meta analyses / Leslie B. Snyder, Jessica M. LaCroix --
Theory foundations. McGuire's classic input output framework for constructing persuasive messages / William J. McGuire --
Sense making methodology as an approach to understanding and designing for campaign audiences : a turn to communicating communicatively / Brenda Dervin, Lois Foreman-Wernet --
Inducing fear as a public communication strategy / Marco C. Yzer, Brian G. Southwell, Michael T. Stephenson --
Truth in advertising : social norms marketing campaigns to reduce college student drinking / William Dejong, Sandi W. Smith --
Applying theory and evaluation. Go Sun Smart campaign : achieving individual and organizational change for occupational sun protection / David B. Buller [and others] --
Mass media campaign to increase condom use among high sensation seeking and impulsive decision making young adults / Philip C. Palmgreen, Seth M. Noar, Rick S. Zimmerman --
Public communication campaigns to promote organ donation : theory, design, and implementation / Susan E. Morgan --
Transdisciplinary approaches for twenty first century ocean sustainability communication / Ronald E. Rice, Julie A. Robinson --
Sociocognitive approaches for AIDS prevention : explicating the role of risk perceptions and efficacy beliefs in Malawi / Rajiv M. Rimal, Rupali Limaye --
Corporate social responsibility campaigns : what do they tell us about organization public relationships? / Maureen Taylor --
Designing digital games, social media, and mobile technologies to motivate and support health behavior change / Debra A. Lieberman --
Community partnership strategies in health campaigns / Neil Bracht, Ronald E. Rice --
Closing the gaps in practice and in theory : evaluation of the scrutinize HIV campaign in South Africa / D. Lawrence Kincaid [and others] --
Rising tide of entertainment education in communication campaigns / Arvind Singhal, Hua Wang, Everett M. Rogers --
Putting policy into health communication : the role of media advocacy / Lori Dorfman, Lawrence Wallack.
책임: editors, Ronald E. Rice, Charles K. Atkin.

초록:

Provides readers with a comprehensive look into the field of public communication campaigns. This title features chapters on topics such as campaign history, theoretical foundations, formative  더 읽기…

리뷰

사용자-기여 리뷰
GoodReads 리뷰 가져오는 중…
DOGObooks 리뷰를 가지고 오는 중…

태그

첫번째 되기
요청하신 것을 확인하기

이 항목을 이미 요청하셨을 수도 있습니다. 만약 이 요청을 계속해서 진행하시려면 Ok을 선택하세요.

링크된 데이터


<http://www.worldcat.org/oclc/765486173>
library:oclcnum"765486173"
library:placeOfPublication
library:placeOfPublication
owl:sameAs<info:oclcnum/765486173>
rdf:typeschema:Book
schema:about
schema:about
schema:about
schema:about
schema:about
schema:about
schema:about
schema:about
schema:about
schema:about
schema:about
schema:about
schema:about
schema:about
schema:about
schema:about
schema:about
schema:about
schema:about
schema:about
schema:about
schema:about
schema:about
schema:bookEdition"4th ed."
schema:contributor
schema:contributor
schema:copyrightYear"2013"
schema:datePublished"2013"
schema:description"In this fully revised and expanded Fourth Edition, Ronald E. Rice and Charles K. Atkin provide readers with a comprehensive, up-to-date look into the field of public communication campaigns. Updated to reflect the latest theories and research, this text extends coverage to new areas, including sun protection, organ donation, human rights, social norms, corporate social responsibility, condom use, ocean sustainability, fear messages, and digital games. Classic chapters include updates on topics such as campaign history, theoretical foundations, formative evaluation, systems approaches, input-output persuasion matrix, design and evaluation, meta-analysis, and sense-making methodology. -- Publisher website."@en
schema:exampleOfWork<http://worldcat.org/entity/work/id/364387742>
schema:inLanguage"en"
schema:name"Public communication campaigns"@en
schema:publisher
schema:url
schema:workExample

Content-negotiable representations

윈도우 닫기

WorldCat에 로그인 하십시오 

계정이 없으세요? 아주 간단한 절차를 통하여 무료 계정을 만드실 수 있습니다.