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|All Authors / Contributors:||
Gary Lee Malecha; Daniel J Reagan
|ISBN:||9780415894272 0415894271 9780415894289 041589428X 9780203806777 0203806778|
|Description:||200 pages ; 24 cm|
Let's take it outside: the new front on the Hill --
A new Washington community: the foundation for Congressional public strategies --
Congressional responses to changes: members adapt to "going outside" --
The parties' public relations response: marketing the brand --
Running public relations operations on the Hill: strategies, successes and failures in message marketing --
The president meets Congress in a new media world: the public relations battle over the stimulus package --
Thinking constitutionally: challenges of deliberating while turned inside-out.
|Responsibility:||Gary Lee Malecha, Daniel J. Reagan.|
"The Public Congress is a fine addition to the literature on Congress. Its attention to the development of congressional communication practices is valuable in itself, but it also offers an