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Public relations : a managerial perspective

Author: Danny Moss; Barbara DeSanto
Publisher: London ; Thousand Oaks, Calif. : SAGE Publications, ©2011.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:

Explores the essential role of managerial theory and practice within the public relations/communications function of organizations.

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Document Type: Book
All Authors / Contributors: Danny Moss; Barbara DeSanto
ISBN: 9780761948575 0761948570 9780761948568 0761948562
OCLC Number: 720168173
Description: xvii, 494 pages : illustrations ; 24 cm
Contents: Public Relations Journey into Management: Building Bridges between Public Relations and Other Managerial Functions / Barbara DeSanto --
A Managerial Perspective of Public Relations: Locating the Function and Analysing the Environmental and Organisational Context / Danny Moss --
Moving from Management to Leadership / Barbara DeSanto --
The Capabilities Needed for the Strategic Management Role / Anne Gregory --
Strategy-Making and Planning in the Communications Context / Danny Moss --
Corporate Branding and Corporate Reputation / Ian Grime --
Managing Public Affairs and Lobbying: Persuasive Communication in the Policy Sphere / Ian Somerville --
The Strategic Communication Process in Government: A UK Perspective / Anne Gregory --
Business-to-Business Public Relations Agency Practice / Renee A. Robinson --
Financial Public Relations / Barbara DeSanto and David Bradin --
Non-Profit Communication Management / David Therkelsen --
Internal Communication as a Function of Public Relations / Michael Board --
Public Relations Consultancy Practice / Jane Tonge --
A Managerial Perspective of Public Relations: Public Relations and the Internet: The Impact of the Social Web / Rob Brown --
Strategic Issues Management: The Importance of Reasoning / John Arthur --
Ethics and the Public Relations Management Process / Mel Powell --
Corporate Social Responsibility: Balancing Business and Social Priorities / Richard Warren --
Public Relations and the Law: Managing Your Way through the Maelstrom of Potential Legal Pitfalls / Ann Rodriguez --
Managing Global Public Relations / Robert I. Wakefield.
Responsibility: Danny Moss, Barbara DeSanto [co-editors].

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This is a good, worthwhile book concerning the managerial dimensions of public relations and communication practice. Study of the various chapters will provide knowledge and deepen application of Read more...

 
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