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Public relations : a values-driven approach

Author: David Guth; Charles Marsh
Publisher: Boston : Pearson/Allyn and Bacon, [2008], ©2009.
Edition/Format:   Print book : English : 4th edView all editions and formats
Summary:

This text provides an introduction to the dynamic, growing, and honourable profession of public relations as it relates to the broader social context. Grounded in public relations theory and  Read more...

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Genre/Form: Case studies
Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: David Guth; Charles Marsh
ISBN: 9780205569458 0205569455
OCLC Number: 173659533
Description: xxvii, 580 pages : illustrations ; 24 cm
Contents: Foundations of public relations --
The public relations process --
Public relations today and tomorrow.
Responsibility: David W. Guth, Charles Marsh.
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