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Public relations : a values-driven approach

Author: David Guth; Charles Marsh
Publisher: Boston : Allyn and Bacon, ©2003.
Edition/Format:   Print book : English : 2nd edView all editions and formats
Summary:

This text examines how public relations activities reflect and affect an organization's core values, covering new communication technologies, integrated marketing, crisis communication, and  Read more...

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Document Type: Book
All Authors / Contributors: David Guth; Charles Marsh
ISBN: 0205359698 9780205359691
OCLC Number: 48905873
Description: xxi, 600 pages : illustrations ; 24 cm
Contents: What is public relations? --
Jobs in public relations --
A brief history of public relations --
The publics in public relations --
Communication theory and public opinion --
Ethics in public relations --
Research and evaluation --
Planning: The strategies of public relations --
Communication: The tactics of public relations --
Writing and presentation skills --
New communication technology --
Crisis communications --
Public relations and marketing --
Cross-cultural communication --
Public relations and the law --
Your future in public relations.
Responsibility: David W. Guth, Charles Marsh.

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