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Public relations and the press : the troubled embrace

Author: Karla K Gower
Publisher: Evanston, Ill. : Northwestern University Press, ©2007.
Series: Visions of the American press.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
"We are living in what one author describes as "highly promotional times." Governments, corporations, non-profits, and special interest groups all have spin doctors trying to turn the news to their advantage. This increasingly incestuous connection between practitioners of public relations and practitioners of journalism has resulted in a troubling shift in power. Public Relations and the Press examines how this  Read more...
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Genre/Form: History
Additional Physical Format: Online version:
Gower, Karla K.
Public relations and the press.
Evanston, Ill. : Northwestern University Press, ©2007
(OCoLC)654371060
Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Karla K Gower
ISBN: 9780810124349 0810124343
OCLC Number: 85830662
Description: xix, 300 pages ; 21 cm.
Contents: Introduction --
The rise of the professional source --
Managing social change --
Power to the people --
Investigating power --
Blaming the messenger --
Controlling the message --
The power shift --
Conclusion.
Series Title: Visions of the American press.
Responsibility: Karla K. Gower ; foreword by Kurt Andersen.
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Abstract:

Governments and corporations, nonprofits and special interest groups, all have spin doctors trying to turn the news to their advantage. This book examines how this shift came to be and explores the  Read more...

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