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Public relations as relationship management : a relational approach to the study and practice of public relations
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Public relations as relationship management : a relational approach to the study and practice of public relations

Author: John A Ledingham; Stepehn D Bruning
Publisher: Mahwah, N.J. : L. Erlbaum, 2000.
Series: LEA's communication series.
Edition/Format:  Book : EnglishView all editions and formats
Summary:
"The emergence of relationship management as a paradigm for public relations scholarship and practice requires a close examination of just what is meant by public relations - its definition, its function and value, and the benefits it generates. Addressing the topic of relationship management, this unique volume includes theoretical and applied chapters that explore the notion of public relations as the management  Read more...
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Details

Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: John A Ledingham; Stepehn D Bruning
ISBN: 0805830502 9780805830507
OCLC Number: 40683517
Description: xvii, 255 p. ; 24 cm.
Contents: Introduction : Background and current trends in the study of relationship management / John A. Ledingham, Stephen D. Bruning --
Concept and theory of organization-public relationships / Glen M. Broom, Shawna Casey, James Ritchey --
From organizational effectiveness to relationship indicators : antecedents of relationships, public relations strategies, and relationship outcomes / James E. Grunig, Yi-Hui Huang --
A longitudinal study of organization-public relationship dimensions : defining the role of communication in the practice of relationship management / John A. Ledingham, Stephen D. Bruning --
Crisis management : advantages of a relational perpsective / W. Timothy Coombs --
Issues management : a relational approach / Janet A. Bridges, Richard Alan Nelson --
Relationship management : a new professional model / Susan Lucarelli-Dimmick with Traci E. Bell, Samuel G. Burgiss, Caroline Ragsdale --
Building employee and community relationships through volunteerism : a case study / Laurie J. Wilson --
Public relations : toward a global professionalism / Dean Kruckeberg --
Organization and key public relationships : testing the influence of the relationship dimensions in a business to business context / Stephen D. Bruning, John A. Ledingham --
An interpersonal primer with implications for public relations / T. Dean Thomlison --
From personal influence to interpersonal influence : a model for relationship management / Elizabeth L. Toth --
"Relationship" and the evolution of network news / Steven A. Esposito, Stephen C. Koch.
Series Title: LEA's communication series.
Responsibility: edited by John A. Ledingham, Stephen D. Bruning.
More information:

Abstract:

This volume addresses the need for a framework for understanding public relations and the potential impact of organization-public relationships on the study, practice, and teaching of public  Read more...

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schema:reviewBody""The emergence of relationship management as a paradigm for public relations scholarship and practice requires a close examination of just what is meant by public relations - its definition, its function and value, and the benefits it generates. Addressing the topic of relationship management, this unique volume includes theoretical and applied chapters that explore the notion of public relations as the management of relationships between an organization and its key publics." "In addition to the contribution this collection makes to scholarship and coursework in public relations, the discussion conducted here is certain to influence and promote future research on and practice of relationship management."--BOOK JACKET."
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