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E-mail Message: I thought you might be interested in this item at http://www.worldcat.org/oclc/40683517 Title: Public relations as relationship management : a relational approach to the study and practice of public relations Author: John A Ledingham; Stepehn D Bruning Publisher: Mahwah, N.J. : L. Erlbaum, 2000. ISBN/ISSN: 0805830502 9780805830507 OCLC:40683517

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Public relations as relationship management : a relational approach to the study and practice of public relations

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Public relations as relationship management : a relational approach to the study and practice of public relations

Author:	John A Ledingham; Stepehn D Bruning
Publisher:	Mahwah, N.J. : L. Erlbaum, 2000.
Series:	LEA's communication series.
Edition/Format:	Book : EnglishView all editions and formats
Rating:	(not yet rated) 0 with reviews - Be the first.

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Material Type:	Internet resource
Document Type:	Book, Internet Resource
All Authors / Contributors:	John A Ledingham; Stepehn D Bruning Find more information about:
ISBN:	0805830502 9780805830507
OCLC Number:	40683517
Description:	xvii, 255 p. ; 24 cm.
Contents:	Introduction : Background and current trends in the study of relationship management / John A. Ledingham, Stephen D. Bruning -- Concept and theory of organization-public relationships / Glen M. Broom, Shawna Casey, James Ritchey -- From organizational effectiveness to relationship indicators : antecedents of relationships, public relations strategies, and relationship outcomes / James E. Grunig, Yi-Hui Huang -- A longitudinal study of organization-public relationship dimensions : defining the role of communication in the practice of relationship management / John A. Ledingham, Stephen D. Bruning -- Crisis management : advantages of a relational perpsective / W. Timothy Coombs -- Issues management : a relational approach / Janet A. Bridges, Richard Alan Nelson -- Relationship management : a new professional model / Susan Lucarelli-Dimmick with Traci E. Bell, Samuel G. Burgiss, Caroline Ragsdale -- Building employee and community relationships through volunteerism : a case study / Laurie J. Wilson -- Public relations : toward a global professionalism / Dean Kruckeberg -- Organization and key public relationships : testing the influence of the relationship dimensions in a business to business context / Stephen D. Bruning, John A. Ledingham -- An interpersonal primer with implications for public relations / T. Dean Thomlison -- From personal influence to interpersonal influence : a model for relationship management / Elizabeth L. Toth -- "Relationship" and the evolution of network news / Steven A. Esposito, Stephen C. Koch.
Series Title:	LEA's communication series.
Responsibility:	edited by John A. Ledingham, Stephen D. Bruning.
More information:	Publisher description

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