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| 材料类型： | 互联网资源 |
|---|---|
| 文件类型： | 书, 互联网资源 |
| 所有的著者/提供者： |
John A Ledingham; Stepehn D Bruning |
| ISBN: | 0805830502 9780805830507 |
| OCLC号码： | 40683517 |
| 描述： | xvii, 255 p. ; 24 cm. |
| 内容： | Introduction : Background and current trends in the study of relationship management / John A. Ledingham, Stephen D. Bruning -- Concept and theory of organization-public relationships / Glen M. Broom, Shawna Casey, James Ritchey -- From organizational effectiveness to relationship indicators : antecedents of relationships, public relations strategies, and relationship outcomes / James E. Grunig, Yi-Hui Huang -- A longitudinal study of organization-public relationship dimensions : defining the role of communication in the practice of relationship management / John A. Ledingham, Stephen D. Bruning -- Crisis management : advantages of a relational perpsective / W. Timothy Coombs -- Issues management : a relational approach / Janet A. Bridges, Richard Alan Nelson -- Relationship management : a new professional model / Susan Lucarelli-Dimmick with Traci E. Bell, Samuel G. Burgiss, Caroline Ragsdale -- Building employee and community relationships through volunteerism : a case study / Laurie J. Wilson -- Public relations : toward a global professionalism / Dean Kruckeberg -- Organization and key public relationships : testing the influence of the relationship dimensions in a business to business context / Stephen D. Bruning, John A. Ledingham -- An interpersonal primer with implications for public relations / T. Dean Thomlison -- From personal influence to interpersonal influence : a model for relationship management / Elizabeth L. Toth -- "Relationship" and the evolution of network news / Steven A. Esposito, Stephen C. Koch. |
| 丛书名： | LEA's communication series. |
| 责任： | edited by John A. Ledingham, Stephen D. Bruning. |
| 更多信息： |
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- Public relations -- Management.
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- Relations publiques -- Gestion.
- Communication dans les organisations.
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由 slee13 已更新 2011-11-27