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Public relations as relationship management : a relational approach to the study and practice of public relations

著者: John A Ledingham; Stepehn D Bruning
出版商: Mahwah, N.J. : L. Erlbaum, 2000.
丛书: LEA's communication series.
版本/格式:   图书 : 英语查看所有的版本和格式
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材料类型: 互联网资源
文件类型: 书, 互联网资源
所有的著者/提供者: John A Ledingham; Stepehn D Bruning
ISBN: 0805830502 9780805830507
OCLC号码: 40683517
描述: xvii, 255 p. ; 24 cm.
内容: Introduction : Background and current trends in the study of relationship management / John A. Ledingham, Stephen D. Bruning --
Concept and theory of organization-public relationships / Glen M. Broom, Shawna Casey, James Ritchey --
From organizational effectiveness to relationship indicators : antecedents of relationships, public relations strategies, and relationship outcomes / James E. Grunig, Yi-Hui Huang --
A longitudinal study of organization-public relationship dimensions : defining the role of communication in the practice of relationship management / John A. Ledingham, Stephen D. Bruning --
Crisis management : advantages of a relational perpsective / W. Timothy Coombs --
Issues management : a relational approach / Janet A. Bridges, Richard Alan Nelson --
Relationship management : a new professional model / Susan Lucarelli-Dimmick with Traci E. Bell, Samuel G. Burgiss, Caroline Ragsdale --
Building employee and community relationships through volunteerism : a case study / Laurie J. Wilson --
Public relations : toward a global professionalism / Dean Kruckeberg --
Organization and key public relationships : testing the influence of the relationship dimensions in a business to business context / Stephen D. Bruning, John A. Ledingham --
An interpersonal primer with implications for public relations / T. Dean Thomlison --
From personal influence to interpersonal influence : a model for relationship management / Elizabeth L. Toth --
"Relationship" and the evolution of network news / Steven A. Esposito, Stephen C. Koch.
丛书名: LEA's communication series.
责任: edited by John A. Ledingham, Stephen D. Bruning.
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