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Public relations campaigns 101 : traditional and social media campaign strategies in a liberal arts context

Author: Donna Flayhan
Publisher: Ronkonkoma, NY : Linus Learning, 2015.
Edition/Format:   Print book : English : Revised edition
Database:WorldCat
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Genre/Form: Handbooks, manuals, etc
Document Type: Book
All Authors / Contributors: Donna Flayhan
ISBN: 9781607975403 1607975408
OCLC Number: 908769038
Description: xii, 126 pages : illustrations ; 28 cm
Contents: Choosing your organization: integrated campaigns, getting started with service-learning --
The public relations campaign plan: researching your organization to identify needs and goals for your campaign --
Launching your campaign: internal stakeholders, internal speeches and newsletters --
Symbiotic relationships with journalists: the news release, media hits and long term relationship building with traditional media --
Public service announcements: free air time for your client while serving the public interest and the networks' FCC licensing requirements --
Targeted external presentations & brochures: viral seeding and the long tail of the never ending targeted campaign through traditional and social media --
Viral videos & video seeding plans: what people share and opinion leaders --
Public relations and public health post-disaster: a case study of the lower Manhattan public health project.
Responsibility: Donna Flayhan.

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