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| Genre/Form: | Fallstudiensammlung Case studies Cross-cultural studies Études transculturelles Cas, Études de |
|---|---|
| Document Type: | Book |
| All Authors / Contributors: |
Danny Moss; Barbara DeSanto |
| ISBN: | 0415234255 9780415234252 0415234263 9780415234269 |
| OCLC Number: | 47081300 |
| Description: | xi, 267 p. : ill. ; 25 cm. |
| Contents: | Shell : managing a corporate reputation globally / Tom Henderson and John Williams -- Racism--condemn it or condone it : the Commission for Racial Equality's 'personal responsibility' campaign / Adam Roscoe -- BBC America : how Britain won the colonies back / Barbara Desanto and Jo Petherbridge -- Perkins Foods : the place of public relations in the profile of a European food business / David Davies and Danny Moss -- The journey to demutualization : Clarica's internal communications challenge / Craig S. Fleisher and Paula Hendsbee -- Barloworld : communicating strategic direction to increase shareholder value / Jon White -- The PriceWaterhouseCoopers merger : using internal research to ensure a merger's success / Andrew Glew and Andrew Flint -- Tine Norwegian Dairies : rebranding from the inside out / Peggy Simcic Brønn and Stein Drogseth -- Oklahoma City and Kerr-McGee : managing internal communication during an external crisis / L. Dow Dozier -- Does public relations make a difference? A comparative analysis of two major Swedish crises / Larsåke Larsson and Stig A. Nohrstedt -- Lobbying for survival : the UK BSE crisis and the role of the Meat and Livestock Commission in lifting the EC beef export ban / Phil Harris and Paul Baines -- Creating from crisis : building the Oklahoma City National Memorial / Barbara DeSanto, R. John DeSanto and R. Brooks Garner -- Paradise lost and restored : Florida and the tourist murders / Donn Tilson and Don W. Stacks -- Raising environmental awareness in Slovenia : a public communication campaign / Dejan Vercic and Darinka Pek-Drapal -- FASE - fundraising in Spain : generating sponsors for AIDS awareness / Danièle A. Letoré -- The North West Towns' Consortium : public relations and the marketing of 'place' / Gary Warnaby and Dominic Medway -- W. Moorcroft plc : the strategic role of marketing communications and public relations within an SME / Ruth Ashford and Neil Towers -- The Tourer Marketing Bureau : supporting touring caravan sales through public relations / Anne Gregory -- Worldcom Public Relations Group : global access, local focus / Brian Cummings and Barbara DeSanto -- Marks & Spencer plc : a crisis of confidence / Sandra Oliver. |
| Responsibility: | edited by Danny Moss and Barbara DeSanto. |
| More information: |
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Related Subjects:(12)
- Public relations -- Case studies.
- Public relations -- Cross-cultural studies.
- Corporations -- Public relations -- Case studies.
- International business enterprises -- Case studies.
- Public relations.
- Relations publiques -- Cas, Études de.
- Relations publiques -- Études transculturelles.
- Entreprises -- Relations publiques -- Cas, Études de.
- Entreprises multinationales -- Cas, Études de.
- Öffentlichkeitsarbeit
- Unternehmen
- Internationaler Vergleich
