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Public relations for hospitality managers : communicating for greater profits

Author: Albert E Kudrle; Mel Sandler
Publisher: New York : Wiley, ©1995.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
"In Public Relations for Hospitality Managers, busy restaurant and hotel operators will find the ideal guide for planning and implementing their own public relations programs." "The only book of its kind written specifically for the hospitality industry, this guide shows you proven, professional techniques for building a positive image of your business, communicating effectively with media people, using public  Read more...
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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Albert E Kudrle; Mel Sandler
ISBN: 0471039772 9780471039778
OCLC Number: 31709911
Description: xvi, 239 pages ; 24 cm
Contents: What public relations is and what it can do for you --
PR as a strategy in the marketing plan --
Establishing and maintaining effective media relations --
What news is and how PR differs from advertising --
Organizing to launch a PR campaign --
Special events in public relations --
Getting your message across to guests --
Employee relations and its role in public relations --
Communicating more effectively with your community --
Planning to meet emergencies --
Learning from the experts: ideas you can use.
Responsibility: Albert E. Kudrle, Melvin Sandler.
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Abstract:

This guide to public relations practices in the catering and hospitality industries describes such principal activities as communication with the media, PR as a marketing tool, and image-building.  Read more...

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