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  E-mail Message: I thought you might be interested in this item at http://www.worldcat.org/oclc/271582232 Title: The public relations handbook Author: Alison Theaker Publisher: Abingdon, Oxon ; N.Y., NY : Routledge, 2007. ISBN/ISSN: 9780415428033 0415428033 9780415428026 0415428025 OCLC:271582232

  
  

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The public relations handbook

Author:	Alison Theaker
Publisher:	Abingdon, Oxon ; N.Y., NY : Routledge, 2007.
Series:	Media practice
Edition/Format:	Book : English : 3rd edView all editions and formats
Summary:	"The Public Relations Handbook is a comprehensive and detailed introduction to the theories and practices of the public relations industry. It traces the history and development of public relations; explores ethical issues which affect the industry; examines its relationship with politics, lobbying organisations and journalism; assesses its professionalism and regulation; and advises on training and entry into the profession." "The Public Relations Handbook combines theoretical and organisational frameworks for studying public relations with examples of how the industry works in practice. It draws on a range of promotional strategies and campaigns from businesses, public and nonprofit organisations, including Devon County Council's ' Don't Let Devon Go To Waste' campaign, Airbus, Somerfield, BT, the Alzheimer's Society and Emirates Airlines."--BOOK JACKET.  Read more...
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