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The Public Relations Handbook.

Author: Alison Theaker
Publisher: Hoboken : Taylor & Francis, 2011.
Series: Media practice.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
The Public Relations Handbook is a comprehensive and detailed introduction to the theories and practices of the public relations industry. It traces the history and development of public relations, explores ethical issues which affect the industry, examines its relationship with politics, lobbying organizations and journalism, assesses its professionalism and regulation and advises on training and entry into the  Read more...
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Theaker, Alison.
Public Relations Handbook.
Hoboken : Taylor & Francis, ©2011
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Alison Theaker
ISBN: 9780203804827 0203804821
OCLC Number: 798534118
Description: 1 online resource (505 pages).
Contents: The Public Relations Handbook; Copyright; Contents; List of figures; List of tables; Notes on contributors; Preface; Part I The context of public relations; Chapter 1 What is public relations?; Chapter 2 Public relations and communications; Chapter 3 Public relations and politics; Chapter 4 Public relations and management; Chapter 5 Ethics, professionalism and regulation; Part II Strategic public relations; Chapter 6 Public relations and corporate communication; Chapter 7 Corporate identity; Chapter 8 Risk, issues and crisis management. Chapter 9 Public relations and corporate social responsibilityChapter 10 Measurement and evaluation; Chapter 11 Public relations and globalisation; Part III Stakeholder public relations; Chapter 12 Media relations in the social media age; Chapter 13 Internal communications; Chapter 14 Financial communications; Chapter 15 Public sector public relations; Chapter 16 Consumer public relations; Chapter 17 Business-to-business public relations; Chapter 18 Not-for-profit public relations; Chapter 19 Digital public relations --
revolution or evolution?; Part IV Shaping the future. Chapter 20 Future challenges for PRBibliography; Index.
Series Title: Media practice.

Abstract:

The Public Relations Handbook is a comprehensive and detailed introduction to the theories and practices of the public relations industry. It traces the history and development of public relations, explores ethical issues which affect the industry, examines its relationship with politics, lobbying organizations and journalism, assesses its professionalism and regulation and advises on training and entry into the profession. The Public Relations Handbook combines theoretical and organizational frameworks for studying public relations with examples of how the industry works in practice. It draws.

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