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| Additional Physical Format: | Online version: Cutlip, Scott M. Public relations history. Hillsdale, N.J. : Erlbaum, 1995 (OCoLC)624382097 Online version: Cutlip, Scott M. Public relations history. Hillsdale, N.J. : Erlbaum, 1995 (OCoLC)631826168 |
|---|---|
| Document Type: | Book |
| All Authors / Contributors: |
Scott M Cutlip |
| ISBN: | 0805817794 9780805817799 0805817808 9780805817805 |
| OCLC Number: | 32273054 |
| Description: | xv, 300 p. ; 24 cm. |
| Contents: | Hype for Colonies, Colleges, and the Frontier -- Propaganda Gives Birth to a New Nation -- "Greatest Public Relations Work Ever Done." -- John Beckley: The First Campaign Specialist -- Amos Kendall: Andrew Jackson's "Thinking Machine." -- The Jackson-Biddle Public Relations War -- Amos Kendall: Postmaster, Promoter, Philanthropist -- "The First Public War." -- Publicity Moves America West -- Press Agentry, Promotion, Advertising Flower in 19th Century -- "The Public Be Damned." -- The Genesis of National Political Campaigns and Government Information -- "Advertising Higher Education." -- Nonprofit Groups See the Need for Public Support -- Promoting Social Change. |
| Series Title: | LEA's communication series. |
| Responsibility: | Scott M. Cutlip. |
Abstract:
This important volume documents events and routines defined as public relations practice, and serves as a companion work to the author's The Unseen Power: Public Relations which tells the history of public relations as revealed in the work and personalities of the pioneer agencies. --Publisher.
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