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Public relations history : from the 17th to the 20th century : the antecedents

Author: Scott M Cutlip
Publisher: Hillsdale, N.J. : Erlbaum, 1995.
Series: LEA's communication series.
Edition/Format:   Book : EnglishView all editions and formats
Summary:
This important volume documents events and routines defined as public relations practice, and serves as a companion work to the author's The Unseen Power: Public Relations which tells the history of public relations as revealed in the work and personalities of the pioneer agencies. --Publisher.
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Additional Physical Format: Online version:
Cutlip, Scott M.
Public relations history.
Hillsdale, N.J. : Erlbaum, 1995
(OCoLC)624382097
Online version:
Cutlip, Scott M.
Public relations history.
Hillsdale, N.J. : Erlbaum, 1995
(OCoLC)631826168
Document Type: Book
All Authors / Contributors: Scott M Cutlip
ISBN: 0805817794 9780805817799 0805817808 9780805817805
OCLC Number: 32273054
Description: xv, 300 p. ; 24 cm.
Contents: Hype for Colonies, Colleges, and the Frontier --
Propaganda Gives Birth to a New Nation --
"Greatest Public Relations Work Ever Done." --
John Beckley: The First Campaign Specialist --
Amos Kendall: Andrew Jackson's "Thinking Machine." --
The Jackson-Biddle Public Relations War --
Amos Kendall: Postmaster, Promoter, Philanthropist --
"The First Public War." --
Publicity Moves America West --
Press Agentry, Promotion, Advertising Flower in 19th Century --
"The Public Be Damned." --
The Genesis of National Political Campaigns and Government Information --
"Advertising Higher Education." --
Nonprofit Groups See the Need for Public Support --
Promoting Social Change.
Series Title: LEA's communication series.
Responsibility: Scott M. Cutlip.

Abstract:

This important volume documents events and routines defined as public relations practice, and serves as a companion work to the author's The Unseen Power: Public Relations which tells the history of public relations as revealed in the work and personalities of the pioneer agencies. --Publisher.

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