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Public relations in educational organizations : practice in an age of information and reform

Author: Theodore J Kowalski
Publisher: Englewood Cliffs, N.J. : Merrill, ©1996.
Edition/Format:   Print book : EnglishView all editions and formats
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Genre/Form: Case studies
Cas, Études de
Additional Physical Format: Online version:
Public relations in educational organizations.
Englewood Cliffs, N.J. : Merrill, ©1996
(OCoLC)605067867
Online version:
Public relations in educational organizations.
Englewood Cliffs, N.J. : Merrill, ©1996
(OCoLC)607638575
Document Type: Book
All Authors / Contributors: Theodore J Kowalski
ISBN: 0023662352 9780023662355
OCLC Number: 32853562
Description: xxii, 374 pages : illustrations ; 24 cm
Contents: pt. 1. Contemporary conditions : --
Public relations in an age of information / Theodore J. Kowalski --
Changing social and institutional conditions / Ulrich C. Reitzug --
Public relations theory and practice / E. William Brody --
What school administrators need to understand / Melvin Sharpe --
Public relations and technology / Robert H. Woodroof --
Legal and ethical aspects of public relations / Joseph R. McKinney --
pt. 2. Organizational dimensions : --
Effective programming at the institutional level / Arthur Steller --
Effective programming at the unit level / Philip T. West --
Institutionalizing public relations through interpersonal communication : listening, nonverbal, and conflict- resolution skills / Mary John O'hair and Angela McNabb Spaulding. pt. 3. Critical tasks : --
Setting goals and developing strategies / James D. Ricks and James S. Trent --
Working with the media / Ann Hennessey and Theodore J. Kowalski --
Responding to crisis / Edward H. Seifert --
Collecting and analyzing decision-oriented data / James McNamara and Maryanne McNamara --
Public relations in a funding campaign / Glenn Graham and Gordon Wise --
Evaluating public relations programs / Doug Newsom --
pt. 4. Context for practice : --
Practice in public elementary and secondary schools / Terry Wiedmer --
Practice in private elementary and secondary schools / Jerry A. Jarc and Theodore J. Kowalski.
Responsibility: [edited by] Theodore J. Kowalski.

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