skip to content
Public relations marketing : making a splash without much cash Preview this item
ClosePreview this item
Checking...

Public relations marketing : making a splash without much cash

Author: Stephanie Seacord
Publisher: Central Point, Or. : Oasis Press, ©1999.
Series: PSI successful business library.
Edition/Format:   Print book : English : 1st ed
Database:WorldCat
Rating:

(not yet rated) 0 with reviews - Be the first.

Subjects
More like this

 

Find a copy in the library

&AllPage.SpinnerRetrieving; Finding libraries that hold this item...

Details

Document Type: Book
All Authors / Contributors: Stephanie Seacord
ISBN: 1555714595 9781555714598
OCLC Number: 40734924
Notes: Includes index.
Description: xii, 133 pages : illustrations ; 26 cm.
Contents: Chapter 1 Making a Splash Without Much Cash 1 --
Chapter 2 Company Brochures 13 --
Chapter 3 Customer Databases: Who's Been Sleeping in My Bed? 19 --
Chapter 4 Newsletters: Print and E-Mail 29 --
Chapter 5 Press Releases and Press Kits 37 --
Chapter 6 Media Relations: Getting and Maximizing an Interview 53 --
Chapter 7 Evaluating Sponsorship Opportunities 67 --
Chapter 8 Special Events that Produce 77 --
Chapter 9 Trade and Consumer Shows 87 --
Chapter 10 Splashing Versus Being Splashed 95 --
Appendix I Sample Hotel Public Relations Standards Manual 105 --
Appendix II Sample Hotel Crisis Communications Plan 117 --
Appendix III Sample PR Plan 121.
Series Title: PSI successful business library.
Responsibility: Stephanie Seacord.

Reviews

User-contributed reviews
Retrieving GoodReads reviews...
Retrieving DOGObooks reviews...

Tags

Be the first.
Confirm this request

You may have already requested this item. Please select Ok if you would like to proceed with this request anyway.

Linked Data


Primary Entity

<http://www.worldcat.org/oclc/40734924> # Public relations marketing : making a splash without much cash
    a schema:Book, schema:CreativeWork ;
   library:oclcnum "40734924" ;
   library:placeOfPublication <http://experiment.worldcat.org/entity/work/data/25946096#Place/central_point_or> ; # Central Point, Or.
   library:placeOfPublication <http://id.loc.gov/vocabulary/countries/oru> ;
   schema:about <http://id.worldcat.org/fast/797511> ; # Advertising
   schema:about <http://experiment.worldcat.org/entity/work/data/25946096#Topic/relations_publiques> ; # Relations publiques
   schema:about <http://dewey.info/class/659.2/e21/> ;
   schema:about <http://experiment.worldcat.org/entity/work/data/25946096#Topic/publicite> ; # Publicité
   schema:about <http://experiment.worldcat.org/entity/work/data/25946096#Topic/communication_en_marketing> ; # Communication en marketing
   schema:about <http://id.worldcat.org/fast/1010167> ; # Marketing
   schema:about <http://id.worldcat.org/fast/1082892> ; # Public relations
   schema:bookEdition "1st ed." ;
   schema:bookFormat bgn:PrintBook ;
   schema:copyrightYear "1999" ;
   schema:creator <http://viaf.org/viaf/46089773> ; # Stephanie Seacord
   schema:datePublished "1999" ;
   schema:exampleOfWork <http://worldcat.org/entity/work/id/25946096> ;
   schema:inLanguage "en" ;
   schema:isPartOf <http://experiment.worldcat.org/entity/work/data/25946096#Series/psi_successful_business_library> ; # PSI successful business library.
   schema:name "Public relations marketing : making a splash without much cash"@en ;
   schema:productID "40734924" ;
   schema:publication <http://www.worldcat.org/title/-/oclc/40734924#PublicationEvent/central_point_or_oasis_press_1999> ;
   schema:publisher <http://experiment.worldcat.org/entity/work/data/25946096#Agent/oasis_press> ; # Oasis Press
   schema:workExample <http://worldcat.org/isbn/9781555714598> ;
   wdrs:describedby <http://www.worldcat.org/title/-/oclc/40734924> ;
    .


Related Entities

<http://experiment.worldcat.org/entity/work/data/25946096#Place/central_point_or> # Central Point, Or.
    a schema:Place ;
   schema:name "Central Point, Or." ;
    .

<http://experiment.worldcat.org/entity/work/data/25946096#Series/psi_successful_business_library> # PSI successful business library.
    a bgn:PublicationSeries ;
   schema:hasPart <http://www.worldcat.org/oclc/40734924> ; # Public relations marketing : making a splash without much cash
   schema:name "PSI successful business library." ;
   schema:name "PSI successful business library" ;
    .

<http://experiment.worldcat.org/entity/work/data/25946096#Topic/communication_en_marketing> # Communication en marketing
    a schema:Intangible ;
   schema:name "Communication en marketing"@fr ;
    .

<http://experiment.worldcat.org/entity/work/data/25946096#Topic/relations_publiques> # Relations publiques
    a schema:Intangible ;
   schema:name "Relations publiques"@fr ;
    .

<http://id.worldcat.org/fast/1010167> # Marketing
    a schema:Intangible ;
   schema:name "Marketing"@en ;
    .

<http://id.worldcat.org/fast/1082892> # Public relations
    a schema:Intangible ;
   schema:name "Public relations"@en ;
    .

<http://id.worldcat.org/fast/797511> # Advertising
    a schema:Intangible ;
   schema:name "Advertising"@en ;
    .

<http://viaf.org/viaf/46089773> # Stephanie Seacord
    a schema:Person ;
   schema:birthDate "1952" ;
   schema:familyName "Seacord" ;
   schema:givenName "Stephanie" ;
   schema:name "Stephanie Seacord" ;
    .

<http://worldcat.org/isbn/9781555714598>
    a schema:ProductModel ;
   schema:isbn "1555714595" ;
   schema:isbn "9781555714598" ;
    .


Content-negotiable representations

Close Window

Please sign in to WorldCat 

Don't have an account? You can easily create a free account.