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Public relations online : lasting concepts for changing media

Author: Tom Kelleher
Publisher: Thousand Oaks, Calif. : SAGE Publications, ©2007.
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
Summary:
"Rich in scholarly foundations combined with actual practice, Public Relations Online: Lasting Concepts for Changing Media connects the social and technological forces that are changing public relations. Using plain-talk discussion of theory and research, this book helps readers identify how lasting concepts for effective public relations can be applied in a changing media environment, and how a changing media  Read more...
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Details

Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Tom Kelleher
ISBN: 1412914175 9781412914178
OCLC Number: 70883096
Description: xv, 161 pages ; 23 cm
Contents: Interactive public relations --
Systems everywhere --
Server-side public relations --
Peer-to-peer public relations --
Relationships --
News-driven relationships --
Commerce-driven relationships --
Issue-driven relationships --
Managing public relations in real time --
Applied research and evaluation.
Responsibility: Tom Kelleher.

Abstract:

"Rich in scholarly foundations combined with actual practice, Public Relations Online: Lasting Concepts for Changing Media connects the social and technological forces that are changing public relations. Using plain-talk discussion of theory and research, this book helps readers identify how lasting concepts for effective public relations can be applied in a changing media environment, and how a changing media environment affects the practice of effective public relations."--Jacket.
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"College-level students of public relations will find it an important guide to the online media environment, and college-level courses in both public relations and media studies will find it suitable Read more...

 
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