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Public relations : strategies and tactics

Author: Dennis L Wilcox
Publisher: New York : Longman, ©2000.
Edition/Format:   Print book : English : 6th edView all editions and formats
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Document Type: Book
All Authors / Contributors: Dennis L Wilcox
ISBN: 0321055551 9780321055552
OCLC Number: 41412100
Notes: Revised edition of: Public relations / Dennis L. Wilcox ... 5th ed. c1998.
Description: xxiv, 584 pages : illustrations (some color) ; 24 cm
Contents: In Detail --
Preface --
In Memoriam --
Edward L. Bernays --
Note to Students --
pt. 1. Role --
Ch. 1. What Is Public Relations? --
Ch. 2. The Evolution of Public Relations --
Ch. 3. Ethics and Professionalism --
Ch. 4. The Individual in Public Relations --
Ch. 5. Public Relations Departments and Firms --
pt. 2. Process --
Ch. 6. Research --
Ch. 7. Program Planning --
Ch. 8. Communication --
Ch. 9. Evaluation --
pt. 3. Strategy --
Ch. 10. Public Opinion and Persuasion --
Ch. 11. The Audience and How to Reach It --
Ch. 12. Public Relations and the Law --
pt. 4. Application --
Ch. 13. Corporations --
Ch. 14. Politics and Government --
Ch. 15. International Public Relations --
Ch. 16. Membership Organizations --
Ch. 17. Social, Cultural, and Health Agencies --
Ch. 18. Education --
Ch. 19. Entertainment, Sports, and Travel --
pt. 5. Tactics --
Ch. 20. The Internet and Other New Technologies --
Ch. 21. Written Tactics --
Ch. 22. Spoken Tactics --
Ch. 23. Visual Tactics --
A Public Relations Glossary --
Bibliography --
Photo Acknowledgments --
Index.
Responsibility: Dennis L. Wilcox [and others].

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"This is the best textbook I have reviewed in recent years. It is written concisely, yet clearly, is on target, and generally covers important issues and trends relating to public relations."-John M. Read more...

 
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