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Public relations : strategies and tactics

Author: Dennis L Wilcox
Publisher: Boston : Allyn and Bacon, ©2005.
Edition/Format:   Print book : English : 7th edView all editions and formats
Summary:

Using real-life case studies, Public Relations: Strategies and Tactics helps readers better understand the basic concepts, strategies, and tactics practiced in public relations today.

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Additional Physical Format: Online version:
Public relations.
Boston : Allyn and Bacon, ©2005
(OCoLC)676866568
Document Type: Book
All Authors / Contributors: Dennis L Wilcox
ISBN: 0205360734 9780205360734 0205404537 9780205404537
OCLC Number: 49375475
Description: xxii, 570 pages : illustrations (some color) ; 26 cm
Contents: Role: What is public relations? Evolution of public relations; Ethics and professionalism; Individual and public relations; Public relations departments and Firms --
Process; Research; Program planning; Communication; Evaluation --
Strategy: Public opinion and persuasion; Audience and how to reach it; Internet and other new technologies; Public relations and the law --
Application: Corporations; Politics and government; International public relations; Nonprofit organizations; Education; Entertainment, sports, and travel --
Tactics: Written tactics; Spoken tactics; Visual tactics.
Responsibility: Dennis L. Wilcox [and others].

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